Beef Up your LinkedIn Profile and Practices for Better Networking
Search
× Search

Sprocket Websites - Blog / News / Updates

Beef Up your LinkedIn Profile and Practices for Better Networking
Breanne Bannon
/ Categories: DIY Sprocket Solutions

If you find this helpful, pay it forward! More after the article...

Beef Up your LinkedIn Profile and Practices for Better Networking

LinkedIn is a social network that is different from other platforms. Your marketing strategy should be different here, too.

While still a way to interact and connect while sharing articles, photos, and ideas, LinkedIn is a professional network with a completely different mindset than Facebook, Twitter, Instagram, and similar platforms. Here’s how to make the most of your LinkedIn presence:

Start with a strong professional profile

A landing page, whether on your website or on LinkedIn, is where you make your first impression, so make sure it’s a good one. Fill out your profile completely and take time to make it attractive and memorable. This is an opportunity for you to showcase yourself and your business – like a giant advertisement about you. It’s also free advertisement. Use it well.

Reach out and network

You’re not standing in front of anyone. You don’t have to worry about what you’re wearing, how you sound, or how to keep a conversation going in the moment. This is professional networking without the ton of added instant pressure you get from being at an actual networking event. Make connections. Connect with people you know and let it grow from there. It’s okay to grow your circle (and your opportunities!) by reaching out to people with share interests, even if you don’t know them personally. Isn’t that what networking is about?

Be active on the platform

Sure, you can just create your profile, add your connects, and call it a day. Or you can spend time actually connecting with people. LinkedIn has a great publishing platform for sharing content as well as advertising opportunities for you to utilize. This is a place to start professional conversations which can translate into new connections, new clients, new sales, etc. Simply creating a profile is okay, but you will get out of it what you put in.

Join groups

Once you have built your strong profile, fleshed out your connections, and are actively participating, look for groups to join that are centered around your interests. These could be groups local to you, groups that involve your expertise, groups made for networking, and more. Consider groups further options to advertise yourself and make connections. 

Regularly update your profile

It’s important to stay relevant. You may have started out with a great profile, but be sure you are going back at regular intervals to update it. Also, LinkedIn is constantly rolling out new features that can help you better market your business. When you go in and update your profile, you can see what the new tools are and take advantage of them if they work for you. This can include advanced applications, adding company profiles, setting up links to other social networks, and more.

The best chance you have at being recognized and noticed on LinkedIn is to use LinkedIn in an active way. The bare minimum is not enough to create new connections for you or market your business.

One of the best ways to learn how to use LinkedIn better is to check out what your competitors are doing so you can do the same – and better! While you’re at it, research their other social platforms and their website, too. If your online presence isn’t keeping up with the competition, it’s time for some professional help. The Sprocket team is standing by, so give us a call today to learn how we can help!

This article is an update to “5 LinkedIn Marketing Tips” dated 6/30/2016.

Photo by Anush Gorak

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

Print
130 Rate this article:
3.0
Breanne Bannon

Breanne BannonBreanne Bannon

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Bannon
Previous Article How Google Business Profile Skews SEO Results in Your Favor
Next Article Refine Your Local SEO Strategies to Find More Local Customers

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author

x

Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

 

Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top