Two Important Questions Business Owners Should Ask Themselves Two Important Questions Business Owners Should Ask Themselves Kate Gingold / Monday, April 13, 2026 0 63 Article rating: 3.0 Your customers ask you questions. Your vendors ask you questions. Your team asks you questions. But are you asking yourself these two very important questions? Read more
Transforming Business Efficiency: A Case Study on Website Utilization Transforming Business Efficiency: A Case Study on Website Utilization Kate Gingold / Monday, July 7, 2025 2 2094 Article rating: 4.0 Theoretical discussion on website use is all well and good, but we thought it would be much more powerful to show you one client’s website in action. Take a look: Read more
Basic Digital Business and Marketing Costs – The Reality vs. Perception Basic Digital Business and Marketing Costs – The Reality vs. Perception Kate Gingold / Tuesday, May 20, 2025 0 2305 Article rating: 3.0 Today’s marketing technology is so amazing that clients can be fuzzy on what’s possible and what it costs. As a reality check, let’s walk through some of the top requests we get. Read more
Beef Up your LinkedIn Profile and Practices for Better Networking Beef Up your LinkedIn Profile and Practices for Better Networking The Sprocket Team / Tuesday, November 19, 2024 0 1409 Article rating: 3.0 LinkedIn is a social network that is different from other platforms. Your marketing strategy should be different here, too Read more
Are You Thwarting Success by Cheaping Out on Your Website? Are You Thwarting Success by Cheaping Out on Your Website? Kate Gingold / Tuesday, August 13, 2024 0 1918 Article rating: 3.0 When you’re strapped for cash, hard financial decisions must be made, but going too cheap on your website will hurt you. Whether it’s the lowest bidder or the most basic do-it-yourself platform, you should still use these best practices: Read more
July Is the Perfect Month to Make Your Website ADA-Compliant July Is the Perfect Month to Make Your Website ADA-Compliant Kate Gingold / Monday, June 24, 2024 0 1972 Article rating: 3.0 Are you following the discussion about websites complying with the Americans with Disabilities Act? July is Disability Pride Month, so now is a great time to talk about the whys and hows! Read more
Looking Ahead to the Marketing Trends Best for Your Business Looking Ahead to the Marketing Trends Best for Your Business Kate Gingold / Monday, December 25, 2023 0 1972 Article rating: 4.0 At the beginning of a new year, everyone makes predictions on the next marketing trends. These are the ones we think you should keep in mind Read more
Small Biz and NFPs - Stop Relying on "What We Always Do" Small Biz and NFPs - Stop Relying on "What We Always Do" The Sprocket Report Kate Gingold / Tuesday, December 5, 2023 0 1998 Article rating: 4.0 Following the old ways may be easy, but doing business “like we always do” can be a sure path to stagnation or slow failure. Read on for five ways “as always” is hampering your success. Read more
ADA Compliant Website Options: Balancing Good, Better, and Best with your Budget ADA Compliant Website Options: Balancing Good, Better, and Best with your Budget Kate Gingold / Monday, November 27, 2023 0 2188 Article rating: 4.0 We started talking about ADA compliance for websites last time. The next step is to figure out how to fix it. Today we’ll look at the options available to businesses and organizations. Read more
How Can You Market Your Business if You Can't Answer These Basic Questions? How Can You Market Your Business if You Can't Answer These Basic Questions? Kate Gingold / Tuesday, August 15, 2023 0 2070 Article rating: 5.0 If you’re working with a skimpy, unfinished business plan, you may be sabotaging your marketing plans by making decisions based on faulty conclusions Read more