As we deal with this pandemic’s two-step-forward-one-step-back progress, it is increasingly obvious that doing business online isn’t going away any time soon. How well is your website meeting the challenge?

The book “If It Wasn’t for the Customers I Would Really Like this Job” was published in 2011 and back in 1994, the “Clerks” movie said the same, albeit less politely. But we should really be thankful for our difficult-to-please clients.

Seven years ago we wrote an article about handling stress in the work place. After an entire year of COVID-19 living, it’s amusing to think how innocent we were in 2013 and how the need to handle business stress is more important than ever. 

Whether we like it or not, social media is here to stay.  Small business owners should definitely make use of this opportunity for promotion and yet they aren’t able to do it on their own. If any of these signs sound familiar, then it’s time to get help:

December brings out the analyst in all of us as we look over the past months to plan for the coming year. Our Sprocket Report research reveals that the most-read articles of 2020 were a very mixed – and representative - bag.

What’s the magic trick that gets all the balls rolling in the right direction when you are launching your small business?  The trick is:  There are no tricks. 

When the coronavirus ended large business gatherings, many conferences went online. Now that we’ve all attended a few – and are facing maybe another year of them – let’s recap the pros and cons and plan for the future. 

Since the whole point of digital marketing is to be found by customers, if you are ignoring Google My Business, you are only hurting yourself – and your business. It’s free and simple, so just take care of it already. Read on for the whys and hows:

Last time, we talked about how Not-For-Profit groups could continue connecting with their audiences virtually, but For-Profit businesses also need to stay in touch. Here are some suggestions for...

When the present has been upended and the future is so unclear, many small biz owners want more of a digital presence. But the challenges of technology and cost can...