﻿<?xml version="1.0" encoding="utf-8"?><!--RSS Genrated: Sat, 04 Apr 2026 06:10:31 GMT--><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:ev="http://purl.org/rss/1.0/modules/event/"><channel><title>Website Design in DNN &amp; WP | SEO Search Engine Optimization | Social Media - The Sprocket Report</title><link>https://http%3a%2f%2fwww.sprocketwebsites.com</link><atom:link href="https://sprocketwebsites.com:443/Blog/rss/category/984/the-sprocket-report" rel="self" type="application/rss+xml" /><description>RSS document</description><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[If Marketing Metrics Are Obsolete, What Should We Measure?]]></title><link>https://sprocketwebsites.com/Blog/if-marketing-metrics-are-obsolete-what-should-we-measure</link><enclosure type="image/jpg" url="https://sprocketwebsites.com/Portals/0/EasyDNNNews/2947/measuring.jpg" length="310035"></enclosure><description><![CDATA[ “Hit counters” were early website metrics. Back then, we measured the kind and length of “visits.” Today, “visitors” are more likely to be AI bots than humans, so should we still be counting them? ...]]></description><pubDate>Mon, 30 Mar 2026 19:33:00 GMT</pubDate><guid>https://sprocketwebsites.com/Blog/if-marketing-metrics-are-obsolete-what-should-we-measure</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2947]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[AI Is Changing How Email Marketing Works – And Not in a Good Way]]></title><link>https://sprocketwebsites.com/Blog/ai-is-changing-how-email-marketing-works-and-not-in-a-good-way</link><enclosure type="image/jpg" url="https://sprocketwebsites.com/Portals/0/EasyDNNNews/2938/change-chameleon.jpg" length="511796"></enclosure><description><![CDATA[ If your business relies on email marketing, or if you’re planning to launch an email campaign soon, be aware that Artificial Intelligence is rewriting the rules, and even the experts aren’t sure yet ...]]></description><pubDate>Mon, 02 Mar 2026 18:20:00 GMT</pubDate><guid>https://sprocketwebsites.com/Blog/ai-is-changing-how-email-marketing-works-and-not-in-a-good-way</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2938]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Who's Creating Your Website? Why to Choose Wisely.]]></title><link>https://sprocketwebsites.com/Blog/whos-creating-your-website-why-to-choose-wisely</link><enclosure type="image/jpg" url="https://sprocketwebsites.com/Portals/0/EasyDNNNews/2932/Choosing.jpg" length="422149"></enclosure><description><![CDATA[ Nearly everyone and their nephew can build a website these days, but only Mary Poppins is practically perfect in every way. That’s why it’s important to understand the strengths and limitations of ...]]></description><pubDate>Tue, 17 Feb 2026 13:46:00 GMT</pubDate><guid>https://sprocketwebsites.com/Blog/whos-creating-your-website-why-to-choose-wisely</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2932]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Are You Properly Managing Your ChatGPT Assistant?]]></title><link>https://sprocketwebsites.com/Blog/are-you-properly-managing-your-chatgpt-assistant</link><enclosure type="image/jpg" url="https://sprocketwebsites.com/Portals/0/EasyDNNNews/2926/manager.jpg" length="264195"></enclosure><description><![CDATA[ As businesses become more familiar with using Artificial Intelligence to help with their everyday tasks, they’re also getting lax in overseeing what their AI produces. Here’s your reminder to pay ...]]></description><pubDate>Tue, 03 Feb 2026 00:23:00 GMT</pubDate><guid>https://sprocketwebsites.com/Blog/are-you-properly-managing-your-chatgpt-assistant</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2926]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Fire Up Your Business with Your Partners at Sprocket]]></title><link>https://sprocketwebsites.com/Blog/fire-up-your-business-with-your-partners-at-sprocket</link><enclosure type="image/jpg" url="https://sprocketwebsites.com/Portals/0/EasyDNNNews/2917/fire-up.jpg" length="249798"></enclosure><description><![CDATA[ The new year inspires many of us to do things differently. Better! The Sprocket team is ready – are you? Read on to see how we can help jumpstart your success this year: 

 As internet marketing ...]]></description><pubDate>Mon, 05 Jan 2026 17:39:00 GMT</pubDate><guid>https://sprocketwebsites.com/Blog/fire-up-your-business-with-your-partners-at-sprocket</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2917]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Don't Let Little Mistakes Trip Up Your Facebook Marketing]]></title><link>https://sprocketwebsites.com/Blog/dont-let-little-mistakes-trip-up-your-facebook-marketing</link><enclosure type="image/jpg" url="https://sprocketwebsites.com/Portals/0/EasyDNNNews/2916/Trip-up.jpg" length="395570"></enclosure><description><![CDATA[ While other platforms are popular, since  71% of Americans are on Facebook , your business should be there, too. But how many of these little mistakes are you making? 

 Before you get caught up ...]]></description><pubDate>Tue, 30 Dec 2025 21:58:00 GMT</pubDate><guid>https://sprocketwebsites.com/Blog/dont-let-little-mistakes-trip-up-your-facebook-marketing</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2916]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[What Do You Have Planned for Your Business in the New Year?]]></title><link>https://sprocketwebsites.com/Blog/what-do-you-have-planned-for-your-business-in-the-new-year</link><enclosure type="image/jpg" url="https://sprocketwebsites.com/Portals/0/EasyDNNNews/2907/Biz-Plan.jpg" length="424111"></enclosure><description><![CDATA[ Did you know that December is Write a Business Plan month? If you want to start a business, you certainly need a business plan, but the business you’re running now could use one, too, and here’s ...]]></description><pubDate>Mon, 22 Dec 2025 17:09:00 GMT</pubDate><guid>https://sprocketwebsites.com/Blog/what-do-you-have-planned-for-your-business-in-the-new-year</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2907]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[New Year = New Logo! Introducing Sprocket Websites + Digital Marketing]]></title><link>https://sprocketwebsites.com/Blog/new-year-new-logo-introducing-sprocket-websites-digital-marketing</link><enclosure type="image/jpg" url="https://sprocketwebsites.com/Portals/0/EasyDNNNews/2896/NewLogo21.jpg" length="118985"></enclosure><description><![CDATA[ Starting a fresh new year inspires many of us to freshen up other parts of our lives. It’s inspiring us at Sprocket Websites Inc. to freshen up our branding! Check it out: 

 In 2025, Sprocket ...]]></description><pubDate>Mon, 08 Dec 2025 22:09:00 GMT</pubDate><guid>https://sprocketwebsites.com/Blog/new-year-new-logo-introducing-sprocket-websites-digital-marketing</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2896]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Is “Good Enough” Ever Really Good Enough for Your Marketing?]]></title><link>https://sprocketwebsites.com/Blog/is-good-enough-ever-really-good-enough-for-your-marketing</link><enclosure type="image/jpg" url="https://sprocketwebsites.com/Portals/0/EasyDNNNews/2895/Enough.jpg" length="240441"></enclosure><description><![CDATA[ A common question we hear when helping clients with their marketing is: “Is this good enough?” The short answer is: “Only for now.” Marketing isn’t a one-and-done task. It’s an ongoing process that ...]]></description><pubDate>Tue, 02 Dec 2025 19:04:00 GMT</pubDate><guid>https://sprocketwebsites.com/Blog/is-good-enough-ever-really-good-enough-for-your-marketing</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2895]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Having Fun While Testing AI's Growing Sophistication]]></title><link>https://sprocketwebsites.com/Blog/having-fun-while-testing-ais-growing-sophistication</link><enclosure type="image/jpg" url="https://sprocketwebsites.com/Portals/0/EasyDNNNews/2888/cornucopia.jpg" length="428163"></enclosure><description><![CDATA[ The cornucopia is a common symbol of Thanksgiving, and Sprocket has used it before in our holiday greetings. This year, it was generated by Artificial Intelligence, and we had a little fun with it. ...]]></description><pubDate>Mon, 24 Nov 2025 23:53:00 GMT</pubDate><guid>https://sprocketwebsites.com/Blog/having-fun-while-testing-ais-growing-sophistication</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2888]]></dc:identifier></item></channel></rss>