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What to know about email marketing in a pandemic world

Kate Gingold 0 0 Article rating: No rating

The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. While the volume of email marketing campaigns has increased, not much attention has been paid to how email marketing itself has had to change.

It’s time for Plan C: Adjusting your marketing budgets in crisis times

Kate Gingold 0 0 Article rating: No rating

The sudden global upheaval caused by the COVID-19 pandemic has pushed industries to the brink, and many companies have had to throw Plan A and even established Plan B strategies right out the window. That’s because, when it comes to managing your marketing organization through a crisis of this scale, it means starting with “Plan C”.

Marketing that our collective future depends on

Kate Gingold 0 0 Article rating: No rating

There is a mindset shift where people are increasingly looking to brands to solve societal problems and they seek to buy from brands that stand for something larger than just their products, but are aligned to their values.

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