A Brief SEO History -- and Where We Might Be Heading Next A Brief SEO History -- and Where We Might Be Heading Next Kate Gingold / Monday, July 21, 2025 0 63 Article rating: 4.0 “But frankly, most of our industry does not know what it’s doing right now.” When that quote smacked us upside the head, we had to learn more. Here’s what we know: Read more
Basic Digital Business and Marketing Costs – The Reality vs. Perception Basic Digital Business and Marketing Costs – The Reality vs. Perception Kate Gingold / Tuesday, May 20, 2025 0 576 Article rating: 3.0 Today’s marketing technology is so amazing that clients can be fuzzy on what’s possible and what it costs. As a reality check, let’s walk through some of the top requests we get. Read more
AI and SEO: A Delicate Balance AI and SEO: A Delicate Balance Kate Gingold / Monday, April 28, 2025 0 836 Article rating: 4.0 Search Engine Optimization is more important than ever for business success online. Will Artificial Intelligence make SEO harder? Or easier? Read more
Intent on DIY-ing Your SEO? Some Tips from Experts to Get You Started: Intent on DIY-ing Your SEO? Some Tips from Experts to Get You Started: Kate Gingold / Monday, December 9, 2024 0 921 Article rating: 3.0 Because of the labor required, it’s not recommended, but if you must do your own Search Engine Optimization, read on for some helpful (and free-ish) tools. Read more
Refine Your Local SEO Strategies to Find More Local Customers Refine Your Local SEO Strategies to Find More Local Customers Kate Gingold / Monday, November 25, 2024 0 774 Article rating: 4.0 Did you know that consumers use local businesses 56% of the time? This is why your business needs a local-specific SEO strategy. Read on for some top tips: Read more
How Google Business Profile Skews SEO Results in Your Favor How Google Business Profile Skews SEO Results in Your Favor Kate Gingold / Monday, November 11, 2024 0 776 Article rating: 4.0 Successful Search Engine Optimization relies on many factors, but one of the bigger influences is Google’s Business Profile (GBP) for some obvious and not-so-obvious reasons. Read more
It's Never Too Early to Make Good Business Resolutions for the Coming Year It's Never Too Early to Make Good Business Resolutions for the Coming Year Kate Gingold / Tuesday, November 5, 2024 0 1105 Article rating: 3.0 If your schedule revs up during November and December, now might be the best time to ponder plans for your business in the coming year. Whatever you do, there’s one important question you should ask yourself. Read more
Skipping Steps Will Sabotage Your Business Website's SEO Success Skipping Steps Will Sabotage Your Business Website's SEO Success Kate Gingold / Monday, October 28, 2024 0 642 Article rating: 4.0 For business owners frustrated by time and budget investments in SEO, we have a two-word explanation: Critical Mass. Here’s what that means: Read more
Boost Your Small Business: Essential SEO Steps for Beginners Boost Your Small Business: Essential SEO Steps for Beginners Kate Gingold / Monday, October 14, 2024 0 894 Article rating: 4.0 Business owners often ask for Search Engine Optimization like it’s something we keep on a shelf and can put in a bag for them to take home. While crucial to success, the reality is more complicated, so let’s break it down: Read more
Links Are Crucial to Your SEO, so Study the Google Search Console Report Links Are Crucial to Your SEO, so Study the Google Search Console Report Kate Gingold / Monday, September 30, 2024 0 814 Article rating: 3.0 Some Google Search Console data might be overkill for the average small business owner, but if you care about SEO, you need to check the Links report. Here’s why: Read more