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With a past year unlike any other, you may question whether blog-writing is a pre-pandemic marketing practice that is now obsolete. If you are asking in order to justify your poor blogging record, we have some bad news for you. 

Digital marketing professionals advise that businesses use blog posts to build up content that is optimized to for search engines. Because it can be intimidating, here are some easy tips for getting started.

Your website needs regular tweaking – such as using better words in your content to improve your site’s visibility. For help finding better words, try using the Google Keyword Planner. 

Since the whole point of digital marketing is to be found by customers, if you are ignoring Google My Business, you are only hurting yourself – and your business. It’s free and simple, so just take care of it already. Read on for the whys and hows:

This is an update to "Use Digital Media to Come Out of Your Shell” dated 6/24/2013.

Search Engine Optimization involves a number of moving parts, but there are a few quick-to-complete steps that should be taken care of right away if you are a new business. And a surprising number of existing businesses still haven’t gotten around to these, either!

This is an update to "Can't Buy Google's Love” dated 2/6/2013.

So you wanna be at the top of the search engines you say? How much is it going to cost you, you ask? Nothing. Nada. Zip. Google’s love is not for sale folks. (No matter who is trying to sell it to you). You’re going to have to wine and dine her; you’re going to have to work for it a bit. So, if you can’t buy a higher ranking, how does it work then? What, exactly, do you have to do to make it to the top?

This is an update to "Lights, Camera, CONTENT" dated 11/07/2012.

When planning out how you’re going to pull your website together (and even after you already have it all together!) remember that the content on your site is absolutely one of the most important components. Consider this: Search engines like Google are out there scouring the web trying to find relevant, fresh, and substantial content with which to fill their searches. What does this mean for your business website? It's essential that you update your content, do it often, and keep it relevant to what your customers are looking for. 

Search Engine Optimization is never a one-and-done task. In fact, regularly tending to your website is one of the three most important parts of your SEO foundation.