This is an update to "Lights, Camera, CONTENT" dated 11/07/2012.

When planning out how you’re going to pull your website together (and even after you already have it all together!) remember that the content on your site is absolutely one of the most important components. Consider this: Search engines like Google are out there scouring the web trying to find relevant, fresh, and substantial content with which to fill their searches. What does this mean for your business website? It's essential that you update your content, do it often, and keep it relevant to what your customers are looking for. 

Search Engine Optimization is never a one-and-done task. In fact, regularly tending to your website is one of the three most important parts of your SEO foundation.

In discussing Search Engine Optimization, we talked last time about how “authenticity” is vital to SEO. Now let’s look the importance of proving your website is trustworthy.

We still get requests for “some SEO” as if you could order it by the pound. Getting a handle on the concepts will help your website and keep it safe from unscrupulous “experts.”

Content marketing and search engine optimization (SEO) both have the opportunity to be intertwined with one another. SEO is when you optimize your web pages in a way that they become more visible to people who are searching for keywords associated with your business, products, or services on search engines. When we consider content marketing in terms of SEO, we are talking about utilizing your blog posts to make them most relevant to search engines and to your customers.