We live in an era where social platforms function as news sources, search engines, and reviews. But with so many brands competing for attention online, authenticity is vital, which is where micro-influencers are important.

The longer data is tracked, the more our industry is learning about how AI impacts digital marketing. Sprocket is seeing similar outcomes within our own client base.

It’s November already, and you know life is only going to get busier. Take some of the pressure off by planning the next few months of marketing with a digital content calendar.

It’s that time of the year when many organizations hope folks will attend their fun events. If only they thought through their digital promotion better!

You set up your business on every major platform and polished your profiles. Now, where are you going to find engaging content specific to your business?

Search Engine Optimization is more important than ever for business success online. Will Artificial Intelligence make SEO harder? Or easier?

Facebook Reels are usually short video clips, but using photos creatively is an inexpensive option for cash-strapped budgets to produce dynamic content that stands out.

What's referred to as “Artificial Intelligence” is being built into many aspects of running your business. Wonder what AI tools business managers are already using?

If you’re checking your website analytics and wondering why, despite all your marketing efforts, traffic isn’t growing, you might be unknowingly sabotaging yourself.

You can’t force a marketing message to “go viral,” but you can encourage virality – and measure your efforts – by following a few simple tips.