AI and SEO: A Delicate Balance AI and SEO: A Delicate Balance Kate Gingold / Monday, April 28, 2025 0 49 Article rating: 4.0 Search Engine Optimization is more important than ever for business success online. Will Artificial Intelligence make SEO harder? Or easier? Read more
How to Use Photos on Facebook Reels as a Business Marketing Tool How to Use Photos on Facebook Reels as a Business Marketing Tool The Sprocket Team / Tuesday, April 8, 2025 0 433 Article rating: 3.0 Read more
5 AI-Assist Tools Small Biz Owners Are Using Today 5 AI-Assist Tools Small Biz Owners Are Using Today Kate Gingold / Monday, February 17, 2025 0 893 Article rating: 3.0 What's referred to as “Artificial Intelligence” is being built into many aspects of running your business. Wonder what AI tools business managers are already using? Read more
5 Strategies to Drive More Traffic to Your Website in 2025 5 Strategies to Drive More Traffic to Your Website in 2025 Kate Gingold / Tuesday, January 28, 2025 0 1212 Article rating: 4.0 If you’re checking your website analytics and wondering why, despite all your marketing efforts, traffic isn’t growing, you might be unknowingly sabotaging yourself. Read more
5 Ways to Measure Your Marketing Reach 5 Ways to Measure Your Marketing Reach Kate Gingold / Tuesday, December 31, 2024 0 633 Article rating: 3.0 You can’t force a marketing message to “go viral,” but you can encourage virality – and measure your efforts – by following a few simple tips. Read more
Spotlight Your Event With Better Links in Your News Releases Spotlight Your Event With Better Links in Your News Releases Kate Gingold / Tuesday, December 3, 2024 0 636 Article rating: 4.0 To pull off an event successfully, your audience needs all the details. Make it easier for folks to attend by using links correctly in your news releases. Read more
5 Tips for Better Marketing on Pinterest 5 Tips for Better Marketing on Pinterest The Sprocket Team / Tuesday, September 24, 2024 0 804 Article rating: 4.0 Since Pinterest is a visual platform, it’s perfect for visual-heavy brands looking to drive traffic, increase brand awareness, and engage with potential customers. Here are five strategies to effectively use Pinterest for marketing your business: Read more
It's Easy to View and Act on Your Marketing Data with Today's Visualization Tools It's Easy to View and Act on Your Marketing Data with Today's Visualization Tools Kate Gingold / Tuesday, May 7, 2024 0 1157 Article rating: 4.0 Website, social media, pay-per-click ads – you have a lot going on when marketing your business, so you need an easy way to keep track of it all. Like a dashboard tool! Read more
Commonsense Tips for the Best-Looking Photos in Your Marketing Materials Commonsense Tips for the Best-Looking Photos in Your Marketing Materials Kate Gingold / Monday, March 25, 2024 0 844 Article rating: 3.0 A picture may be worth a thousand words, but for marketing purposes, be sure they are the right words by avoiding these mistakes: Read more
The Pitfalls and Profits of Embracing Emojis in Your Digital Marketing The Pitfalls and Profits of Embracing Emojis in Your Digital Marketing Kate Gingold / Tuesday, February 27, 2024 0 872 Article rating: 3.0 Would it surprise you 😲 to learn that an emoji in the subject line increases the open rate of an email by 56%? But there are drawbacks, too, so read on before deciding to use them. Read more