Facebook Is Re-Focusing on #Hashtags – So Should You, Too? Facebook Is Re-Focusing on #Hashtags – So Should You, Too? A trend to watch for in 2021 Breanne Bannon / Tuesday, January 19, 2021 0 154 Article rating: 4.0 3 minute reading time In the second half of 2020, you may have noticed that Facebook was promoting the use of hashtags on posts by offering predictive text suggestions. Are you watching to see if it will take and wondering how to do it right for your business? Read more
Why You Need to Be on Hand BEFORE your Customer Looks for You Why You Need to Be on Hand BEFORE your Customer Looks for You The Sprocket Report Kate Gingold / Monday, October 5, 2020 0 574 Article rating: 4.0 Are you aware of how modern buying habits are clashing with traditional branding practices? Here’s a tree removal story to explain what we mean. Read more
Balance Marketing Between Novel and Familiar to Win Trust Balance Marketing Between Novel and Familiar to Win Trust The Sprocket Report Kate Gingold / Monday, September 21, 2020 0 284 Article rating: 4.0 Election years are great opportunities to observe marketing in action. You may as well learn how to use these techniques to market your own business. Read more
How Not-For-Profits Can Get Face-Time with Patrons During the Shut-Down How Not-For-Profits Can Get Face-Time with Patrons During the Shut-Down The Sprocket Report Kate Gingold / Monday, July 27, 2020 0 436 Article rating: 5.0 When all events in spring were cancelled, everyone hoped for the best come summer. Or maybe fall? But as the cancellations keep coming, non-profits need to Read more
Pump Up Any Website's Less-Than-Exciting Call To Action Pump Up Any Website's Less-Than-Exciting Call To Action The Sprocket Report Kate Gingold / Monday, June 29, 2020 0 380 Article rating: 4.0 “Give Me Your Money” is the action all businesses ultimately call for if they want to stay in business, but... Read more
Continued Discussions on Marketing, Inclusion and Becoming Better Humans Continued Discussions on Marketing, Inclusion and Becoming Better Humans The Sprocket Report Kate Gingold / Monday, June 15, 2020 0 1026 Article rating: 4.0 Probably for all of us, the current protests have prompted introspection and analysis of ourselves as a nation, as a city, and even as a business. Great changes will need to be made, but... Read more
Today, Use Marketing to Catch the Eye and Warm the Heart Today, Use Marketing to Catch the Eye and Warm the Heart The Sprocket Report Kate Gingold / Monday, May 4, 2020 2 460 Article rating: 3.0 Tired of this pandemic situation? Raise a gloved and sanitized hand if you are! But we need to keep doing business, so the next step... Read more
You Need More than Marketing to Complete the Sale You Need More than Marketing to Complete the Sale The Sprocket Report Kate Gingold / Wednesday, March 4, 2020 0 475 Article rating: 2.0 Marketing works. You know marketing works because when you sit in front of the tv late at night watching restaurant commercials you say to yourself: "By golly, do I have a taste for deep-fried chicken wings right now!" But creating the urge to buy... Read more
Did You Catch the SEO Mistake from Warner Bros. Last Week? Did You Catch the SEO Mistake from Warner Bros. Last Week? The Sprocket Report Kate Gingold / Monday, February 24, 2020 0 700 Article rating: 5.0 Say you want people to come see the movie that cost you $97 million to produce. Digital marketing is all the rage, you hear, so why wouldn’t you … Read more
3 Easy Ways to Improve your Business's Digital Visibility 3 Easy Ways to Improve your Business's Digital Visibility The Sprocket Report Kate Gingold / Wednesday, September 18, 2019 0 881 Article rating: 4.0 This is an update to "Use Digital Media to Come Out of Your Shell” dated 6/24/2013.Search Engine Optimization involves a number of moving parts, but there are a few quick-to-complete steps that should be taken care of right away if you are a new business. And a surprising number of existing businesses still haven’t gotten around to these, either! Read more