If you find this helpful, pay it forward! More after the article...
Struggling with Social Media Engagement? Start with the People Around You
You set up your business on every major platform and polished your profiles. Now, where are you going to find engaging content specific to your business?
How about taking a closer look at the resources already within reach?
One of the most underutilized assets in any small business is your team. Whether you run a boutique, a café, or a fitness studio, your employees are already immersed in your brand every day. Instead of handling all the marketing on your own, invite your staff to be part of the digital conversation.
Ask them to snap behind-the-scenes photos, share posts, tag the business when they check in, or even highlight their favorite products or menu items. Of course, this kind of involvement should be approached thoughtfully. Set clear expectations so that the content stays positive, brand-appropriate, and aligns with your voice and values.
Think of it this way: your employees know your business better than anyone else. They’re on the front lines, hearing what customers love, noticing trends, and witnessing memorable moments. Their perspectives can make your content feel more authentic and relatable – two things that really matter to today’s online audiences.
If your team is a little shy about jumping in, consider adding a fun incentive. You could run monthly contests or offer gift cards to team members who contribute the most engaging content, share posts regularly, or help boost visibility on platforms like Instagram, TikTok, or Threads. For instance, challenge your team to post three behind-the-scenes clips per week or to reshare company stories that spotlight new products or events.
Every like, comment, or share helps expand your digital reach, and when those interactions come from people already connected to your brand, they carry more weight and trust. Plus, this kind of organic engagement often outperforms paid reach in both authenticity and cost-effectiveness.
Just remember: the groundwork starts with you. Your profiles need to be active, optimized, and consistent before asking anyone else to amplify your message. Make sure you’ve developed a content strategy, chosen the right platforms for your audience, and created an online presence that makes a great first impression.
Once that’s in place, you’ll be ready to invite your team—and eventually your customers—into the conversation.
On-the-spot authenticity is powerful, but it’s important to build a strong foundation through expert optimization of your social media platforms. The Sprocket team can help you set up your socials for better visibility and stronger resonance with your target audience. Give us a call today to learn more.
Photo by fauxels
This article is an update to “Recruiting Employees to Help Build Social Media Engagement” dated 10/23/2016.
Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!
The Sprocket Team
Sprocket boasts several Content Writers, Social Media Marketeers, and Sales Associates whose opinions we share.
Other posts by The Sprocket Team