When Was Your Last Blog Post? Here's Why You Should Get Back to It: When Was Your Last Blog Post? Here's Why You Should Get Back to It: Kate Gingold / Tuesday, March 28, 2023 0 15 Article rating: 3.0 A blog on your website is a powerful tool, and yet many businesses don’t have one or don’t update it, missing out on these valuable marketing opportunities: Read more
How We Put our Heads Together to Deliver and Market a Lead Gen Offer How We Put our Heads Together to Deliver and Market a Lead Gen Offer Sixth in a series Kate Gingold / Monday, March 20, 2023 0 124 Article rating: 3.0 If you could just show them what you do, wouldn’t customers love what you offer? That was the challenge for our Sprocket team. And here’s how we’re meeting it: Read more
Next, Choosing a Lead Generator that Targets the Right Client Next, Choosing a Lead Generator that Targets the Right Client Fifth in a series Kate Gingold / Monday, March 6, 2023 0 79 Article rating: 4.0 For many business owners, investing in monthly marketing services sounds like a risk too great to take. Here’s how we are meeting the challenge to neutralize that risk. Read more
A Good Marketing Plan is at the Heart of Every Successful Event A Good Marketing Plan is at the Heart of Every Successful Event Kate Gingold / Tuesday, February 28, 2023 0 81 Article rating: 4.0 The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event: Read more
When Setting Your Sales Goals, First Ask: What Is the Customer Journey? Then Improve It. When Setting Your Sales Goals, First Ask: What Is the Customer Journey? Then Improve It. Fourth in a series Kate Gingold / Monday, February 20, 2023 0 121 Article rating: 4.0 When you’re a business manager or owner, once you choose your goals, it’s time to strategize. The relationship with your customer is crucial to those plans. Read more
How Big Is Your Vision? Setting Hard-to-Attain Business Goals. How Big Is Your Vision? Setting Hard-to-Attain Business Goals. Third in a series Kate Gingold / Monday, February 6, 2023 0 129 Article rating: 3.0 What’s your goal? “Make money” surely is every business owner’s goal. But stopping there is a short-sighted mistake that will limit you in the long run. Here’s why: Read more
Save Yourself Both Time and Money When Building Your New Website Save Yourself Both Time and Money When Building Your New Website Kate Gingold / Tuesday, January 31, 2023 0 168 Article rating: 4.0 Planning a new website? Whether you hire someone or do it yourself, the project will go much smoother if you gather your thoughts and your content with a checklist. Read more
Why It's Important Know Your Business Mission Statement by Heart Why It's Important Know Your Business Mission Statement by Heart Second in a series Kate Gingold / Monday, January 23, 2023 0 161 Article rating: 3.0 Last time, we talked about setting New Year’s goals, but to hit your targets, you must start with a good aim. Drafting – and following – a Mission Statement improves that aim. Read more
New Year Goals Are Top-Of-Mind for the Sprocket Team. What Is Your Team Planning? New Year Goals Are Top-Of-Mind for the Sprocket Team. What Is Your Team Planning? First in a series Kate Gingold / Monday, January 9, 2023 0 285 Article rating: 3.0 Tossing out the old year calendar is so satisfying! Now, what great things can we accomplish before December rolls around again? Find out what Sprocket is going to do and maybe get inspired yourself! Read more
Maintaining Your Website Is Just as Vital as Maintaining Your Brick-and-Mortar Shop Maintaining Your Website Is Just as Vital as Maintaining Your Brick-and-Mortar Shop Kate Gingold / Tuesday, January 3, 2023 0 389 Article rating: 4.0 A shop or office with peeling paint and burned-out light bulbs doesn’t inspire folks to do business with you. Neither does a poorly maintained website. So is it time for a refresh? Read more