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Are You Properly Managing Your ChatGPT Assistant?
As businesses become more familiar with using Artificial Intelligence to help with their everyday tasks, they’re also getting lax in overseeing what their AI produces. Here’s your reminder to pay attention!
When our web-building team works with clients, we’re the experts on the technical and design side. We can also work with clients to write good, optimized content about their own expertise. Sometimes, folks would rather give us the content they want posted on their site. What we’ve noticed lately, however, is that too often this content is obviously (and badly!) written by an AI tool.
We get it. You’re busy, and ChatGPT or whoever you use makes it easy to whip up a few paragraphs, saving you from facing that blank screen and agonizing over word choices. But without careful monitoring, your AI assistant could be sabotaging your online presence. Here’s how:
Judgey readers recognize AI.
Repetitive sentences, overly formal grammar, and way too many hyphens are some of the more obvious “tells” of content written by Artificial Intelligence, and there are many more. “I’m only human” as an excuse for mistakes is considered a compliment in this situation. AI-written paragraphs might be technically correct, but they feature sentences all the same length, a profusion of filler phrases, and bland content. Authenticity is hugely important to customers right now, which is hard to demonstrate if you sound like a bot.
Your content is inaccurate.
AI tools gather their details from information on the internet, and they assume the most common results are also most accurate, which gives a preference to older information because it’s been around longer. If you aren’t checking the sources that your AI assistant uses when writing your website content, what you are posting could be outdated and incorrect. That will be annoying to your customers, and possibly even harmful.
Google is penalizing your SEO.
Because AI tools are trained on the data available on the internet, what they write for you is often taken verbatim from other websites. That is called “duplicate content,” and Google’s algorithm will punish you in search results for being a copycat. Always remember that the point of search engines is to serve up the most valuable results. Second-hand content is not valuable.
72% of businesses are using AI, and writing content is one of the common uses. (I know that because I saw it in Google’s AI summary. Then I checked the source, which was Forbes, and they cited even more sources.) While AI tools can be beneficial to businesses in many ways, don’t forget to monitor your “assistant” while it’s working for you to prevent inadvertent damage to your brand.
One of the services the Sprocket team offers is content editing. We can punch up what you or your AI writes, optimize it for search, and post in all the right places, from your own website to social media platforms. Call us today to learn how we can work together!
Photo by Pavel Danilyuk
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Kate Gingold
I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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