Folks today get their internet questions answered by chatbots and AI summaries instead of reading full blog posts. That means your blog needs to be cited by AI, and there are new writing rules to follow.

Business blogging is still important to your online visibility, and it’s so stinkin’ easy to get AI to write posts for you. But here’s why this really should be a human task:

You have no doubt heard the marketing advice to “tell your business story.” While that’s a great way to engage customers and differentiate your brand, today it is AI telling your story. Are you feeding it the right one?

If your business relies on email marketing, or if you’re planning to launch an email campaign soon, be aware that Artificial Intelligence is rewriting the rules, and even the experts aren’t sure yet how to play the game.

As businesses become more familiar with using Artificial Intelligence to help with their everyday tasks, they’re also getting lax in overseeing what their AI produces. Here’s your reminder to pay attention!

The cornucopia is a common symbol of Thanksgiving, and Sprocket has used it before in our holiday greetings. This year, it was generated by Artificial Intelligence, and we had a little fun with it.

The longer data is tracked, the more our industry is learning about how AI impacts digital marketing. Sprocket is seeing similar outcomes within our own client base.

Search is changing fast, which means your search engine optimization techniques also have to change. While there is no guaranteed road to success, read on for some tips that will help.

Search Engine Optimization is more important than ever for business success online. Will Artificial Intelligence make SEO harder? Or easier?

Wondering what exactly an “AI chatbot” is and how one might be used on your business website? Here’s a quick overview: