Build the GA4 "Reports Snapshot" to Reflect the Data Most Important to Your Business
× Search

Sprocket Websites - Blog / News / Updates

Build the GA4 "Reports Snapshot" to Reflect the Data Most Important to Your Business
Kate Gingold
/ Categories: The Sprocket Report

If you find this helpful, pay it forward! More after the article...

Build the GA4 "Reports Snapshot" to Reflect the Data Most Important to Your Business

Even if you never delve deeper, the Reports Snapshot from Google Analytics is important for marketing your business, and here’s why:

There are oceans of information available to you in GA4, but let’s be realistic: If your business isn’t (yet!) at the level where you have a staff of data analysts, it’s probably not worth your time to pore over every exhaustive report. That’s why Google offers the Reports Snapshot, a one-screen view of what’s been happening on your website over the last thirty days. Let’s take a tour of what you will find there.

We talked about the other tabs in the menu along the left of the screen (Home, Explore, and Advertising), but we skipped over Reports because it is just so rich with information, that it’s going to take some time to investigate.

When you click on the little graph icon to open Reports, a new menu appears with links to Reports snapshot, Realtime, and several tabs under Life Cycle. Realtime is just that – it shows Users who have been on your website during the last thirty minutes. For many business owners, who is using the website right now isn’t really a necessary bit of information, but there are times when this can be quite useful.

A good use for Realtime reports

As an example, if a news story was just released about your company or you started running a marketing campaign today, you can easily track what influence these events had on your website traffic in real-time. Among the activities you can monitor are the number of new users and returning users to your site as well as the source and medium that brought them there.

In addition to the new menu, the first screen you'll see is the Reports snapshot with a series of Cards already set up by Google and receiving data. While these are the suggested items to measure, they may not be what your business is interested in monitoring. Fortunately, you can change that.

Customizing your Snapshot

On the far right side of the screen are several icons, including a little pencil. If you click on that, the Reports snapshot opens up further and a column called Customize Report opens on the right-hand side. All of the current Cards are listed below. If you don’t need to watch a particular card, you can click on the X and delete it. If you want to rearrange the order in which you view the cards in your snapshot, you can click and drag them to meet your needs. You may even want to create new cards that better fit your monitoring requirements by clicking +Add Cards to create up to a total of 16 cards.

Cards include reports such as Realtime, Insights, Users by Country, User activity over time, Views by Page title and screen class, Event count by Event name, Conversions by Event name, and Conversions by Platform. All of these are full of useful data, but only if the data is important to what you want for your business.

Customizing your Demographic details

For instance, while it might be mildly interesting to note that you have website visitors from Australia, if you run a landscaping business in Nebraska that information is not going to help your bottom line. It would be more useful to know which local suburb your Users are coming from.

To do that, back out of this report to go to the Reports snapshot again. On the bottom of the “Users by Country” card is the blue phrase “View Countries.” When you click on the arrow, the report “Demographic details” opens up with a little pencil on the far right side. Click on the pencil to Customize Report and you'll see a new menu with “Dimensions” at the top of the column. Now you have the choice to filter data by Region or City instead of by country and find data much more useful to your business and your local marketing campaigns.

There’s still more to explore, but even this one minor customization will improve the value of your Reports snapshot. Next time, we’ll look at some of the other Cards on the snapshot. If you’re looking at your reports right now and would like to see improvement sooner rather than later, give us a call to discuss options such as SEO techniques that will boost your traffic.

Photo by Airam Dato-on

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

681 Rate this article:
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Previous Article The Pitfalls and Profits of Embracing Emojis in Your Digital Marketing
Next Article Try Clever Instagram Contests to Get More Eyes on Your Business Brand

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author


Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles




Get The Sprocket Report


Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top