Pick that Low-Hanging Fruit from Google Business Profile Already! Pick that Low-Hanging Fruit from Google Business Profile Already! Kate Gingold / Monday, September 18, 2023 0 41 Article rating: 5.0 One of the first things we look at with a new client is their Google Business Profile. So, when was the last time you looked at yours? Take a peek at the benefits you could be missing: Read more
A Quick Glance Back at the Digital Marketing Changes in 2022 A Quick Glance Back at the Digital Marketing Changes in 2022 Kate Gingold / Monday, December 12, 2022 0 493 Article rating: 4.0 Yes, Elon Musk spent most of the year monkeying around with Twitter, but for small biz owners, the following changes were more important to their businesses: Read more
Google Analytics Is Great – If You Actually Look at the Numbers Once in a While Google Analytics Is Great – If You Actually Look at the Numbers Once in a While Kate Gingold / Tuesday, September 13, 2022 0 2771 Article rating: 3.0 How can you know you’re improving if you don’t know where you started? And yet many business owners never look at the analytics on their websites. Here’s what they’re missing: Read more
All of Your Painstaking Search Work Leads Back to Your Website All of Your Painstaking Search Work Leads Back to Your Website Eighteenth in a series Kate Gingold / Monday, September 5, 2022 0 372 Article rating: 4.0 It all boils down to this: Are you the best answer to the searcher’s question? Coordinating your SEO efforts assures Google that you are. Read more
Google Ads or Facebook Ads? Which Is Better for Your Business? Google Ads or Facebook Ads? Which Is Better for Your Business? Eleventh in a series Kate Gingold / Monday, May 30, 2022 0 594 Article rating: 3.0 Over the last months, we’ve explained how to ground your website with best-practices Search Engine Optimization and solid messaging. Paid advertising is next on the list. So which should you choose? Read more
How to Handle Your Online Directory Listings for Even Better Local SEO How to Handle Your Online Directory Listings for Even Better Local SEO Tenth in a series Kate Gingold / Monday, May 16, 2022 0 662 Article rating: 4.0 You already use online directories as a consumer – as do your customers. So are you making the most of these advantages for your own business? Read more
Is It Time to Embrace the Paid Social Media Marketing Option? Is It Time to Embrace the Paid Social Media Marketing Option? Eighth in a series Kate Gingold / Monday, April 18, 2022 0 608 Article rating: 3.0 It’s tough reaching customers when they are overwhelmed by content. But don’t join the “pay-to-play” crowd before you learn how to play this game to win. Read more
Once Your Online Foundation is Grounded, It's Time to Optimize Your Website Once Your Online Foundation is Grounded, It's Time to Optimize Your Website Fourth in a Series Kate Gingold / Monday, February 21, 2022 0 866 Article rating: 4.0 Customers are looking for what you sell, but can they find you in the crowd? Following these proven Search Engine Optimization practices will help you fight off the competition. Read more
Your Best First Step Online Is to Sharpen Your Google Business Profile Your Best First Step Online Is to Sharpen Your Google Business Profile Third in a Series Kate Gingold / Monday, February 7, 2022 0 802 Article rating: 4.0 Before you spend any more money or time with online marketing, it’s imperative that you claim, optimize, and maintain your Google Business Profile. Read more
How to Prepare Your Website to Ensure It Can Handle More Traffic How to Prepare Your Website to Ensure It Can Handle More Traffic First in a Series Kate Gingold / Monday, January 10, 2022 0 1025 Article rating: 4.0 As we said last month: Who DOESN'T want more traffic to their website? Here is a six-step strategy you can follow to successfully increase traffic and win more sales. Read more