Google Ads or Facebook Ads? Which Is Better for Your Business? Google Ads or Facebook Ads? Which Is Better for Your Business? Eleventh in a series Kate Gingold / Monday, May 30, 2022 0 726 Article rating: 3.0 Over the last months, we’ve explained how to ground your website with best-practices Search Engine Optimization and solid messaging. Paid advertising is next on the list. So which should you choose? Read more
How to Handle Your Online Directory Listings for Even Better Local SEO How to Handle Your Online Directory Listings for Even Better Local SEO Tenth in a series Kate Gingold / Monday, May 16, 2022 0 807 Article rating: 4.0 You already use online directories as a consumer – as do your customers. So are you making the most of these advantages for your own business? Read more
Is It Time to Embrace the Paid Social Media Marketing Option? Is It Time to Embrace the Paid Social Media Marketing Option? Eighth in a series Kate Gingold / Monday, April 18, 2022 0 744 Article rating: 3.0 It’s tough reaching customers when they are overwhelmed by content. But don’t join the “pay-to-play” crowd before you learn how to play this game to win. Read more
Once Your Online Foundation is Grounded, It's Time to Optimize Your Website Once Your Online Foundation is Grounded, It's Time to Optimize Your Website Fourth in a Series Kate Gingold / Monday, February 21, 2022 0 1007 Article rating: 4.0 Customers are looking for what you sell, but can they find you in the crowd? Following these proven Search Engine Optimization practices will help you fight off the competition. Read more
Your Best First Step Online Is to Sharpen Your Google Business Profile Your Best First Step Online Is to Sharpen Your Google Business Profile Third in a Series Kate Gingold / Monday, February 7, 2022 0 940 Article rating: 4.0 Before you spend any more money or time with online marketing, it’s imperative that you claim, optimize, and maintain your Google Business Profile. Read more
How to Prepare Your Website to Ensure It Can Handle More Traffic How to Prepare Your Website to Ensure It Can Handle More Traffic First in a Series Kate Gingold / Monday, January 10, 2022 0 1171 Article rating: 4.0 As we said last month: Who DOESN'T want more traffic to their website? Here is a six-step strategy you can follow to successfully increase traffic and win more sales. Read more
Increase Google Traffic to your Website Through These Hands-On Steps Increase Google Traffic to your Website Through These Hands-On Steps Start the year strong! Kate Gingold / Monday, December 27, 2021 0 788 Article rating: 3.0 “How can I drive more traffic and make more sales on my website?” We hear this all the time from people we meet at networking events. Read on to learn how. Read more
Are You Searching for Search Terms in Google Analytics? Are You Searching for Search Terms in Google Analytics? Here's where to find them: Kate Gingold / Monday, June 28, 2021 0 3803 Article rating: 4.0 Search Terms, also known as Keywords, are used by people to find your website. It’s important to choose the right ones, use them wisely, and check that they are working as expected. Here are some tips for completing these three tasks: Read more
Taking Your Website's Google Analytics to Heart Is a Worthwhile Resolution Taking Your Website's Google Analytics to Heart Is a Worthwhile Resolution Use your stats to plan for the upcoming year Kate Gingold / Monday, January 11, 2021 0 1918 Article rating: 3.0 5 minute reading time After the year we just had, it’s obvious that business websites are more important than ever. Also important are your website’s analytics for improving marketing efforts as well as customer experience. How comfortable are you at deciphering your Google Analytics? Read more
How Well Does Your Website Work for Mobile Visitors? How Well Does Your Website Work for Mobile Visitors? The Sprocket Report Kate Gingold / Tuesday, September 15, 2020 0 1106 Article rating: 2.0 Pew Research reports that 81% of Americans own a smartphone. So the chances are very high that your customers also have one – and are looking at your website on it. Read more