Stack the Deck in Your Favor With GA4 Summary Cards to Analyze Your Website Stack the Deck in Your Favor With GA4 Summary Cards to Analyze Your Website Kate Gingold / Monday, March 18, 2024 0 59 Article rating: 3.0 Knowing your way around the latest incarnation of Google Analytics will take practice because it’s so different from the last version. Today, let’s look further at Summary Cards. Read more
Build the GA4 "Reports Snapshot" to Reflect the Data Most Important to Your Business Build the GA4 "Reports Snapshot" to Reflect the Data Most Important to Your Business Kate Gingold / Monday, March 4, 2024 0 183 Article rating: 4.0 Even if you never delve deeper, the Reports Snapshot from Google Analytics is important for marketing your business, and here’s why: Read more
Learn the GA4 Reports Your Business Needs -- and Those You Could Ignore Learn the GA4 Reports Your Business Needs -- and Those You Could Ignore Kate Gingold / Monday, February 19, 2024 0 160 Article rating: 4.0 The new Google Analytics, GA4, is split up into three main Reports, Explore, and Advertising. Not all may be important to your organization, so let’s take a closer look. Read more
A First Look at Your Business's New GA4 Dashboard A First Look at Your Business's New GA4 Dashboard Kate Gingold / Monday, February 5, 2024 0 250 Article rating: 4.0 Okay, if GA4 was correctly installed on your business website and the data is being recorded properly, it’s time to talk about what you’re seeing. Read more
Wrap Your Brain Around the Differences Between GA4 and the Old Google Analytics Wrap Your Brain Around the Differences Between GA4 and the Old Google Analytics Kate Gingold / Monday, January 22, 2024 0 282 Article rating: 3.0 Since GA4 measures how engaged your website visitors are in a more glass-half-full way than the old UA did, start by familiarizing yourself with the terms and philosophies. Read more
How a Search Engine Results Page Looks Today - And What Happens Next How a Search Engine Results Page Looks Today - And What Happens Next Kate Gingold / Tuesday, October 10, 2023 0 400 Article rating: 3.0 When did you last really look at the Search Engine Results Page (SERP)? Google rolls out updates so subtly that we rarely even notice what’s evolving, but the changes are huge. Read more
Pick that Low-Hanging Fruit from Google Business Profile Already! Pick that Low-Hanging Fruit from Google Business Profile Already! Kate Gingold / Monday, September 18, 2023 0 406 Article rating: 5.0 One of the first things we look at with a new client is their Google Business Profile. So, when was the last time you looked at yours? Take a peek at the benefits you could be missing: Read more
A Quick Glance Back at the Digital Marketing Changes in 2022 A Quick Glance Back at the Digital Marketing Changes in 2022 Kate Gingold / Monday, December 12, 2022 0 668 Article rating: 4.0 Yes, Elon Musk spent most of the year monkeying around with Twitter, but for small biz owners, the following changes were more important to their businesses: Read more
Google Analytics Is Great – If You Actually Look at the Numbers Once in a While Google Analytics Is Great – If You Actually Look at the Numbers Once in a While Kate Gingold / Tuesday, September 13, 2022 0 2954 Article rating: 3.0 How can you know you’re improving if you don’t know where you started? And yet many business owners never look at the analytics on their websites. Here’s what they’re missing: Read more
All of Your Painstaking Search Work Leads Back to Your Website All of Your Painstaking Search Work Leads Back to Your Website Eighteenth in a series Kate Gingold / Monday, September 5, 2022 0 561 Article rating: 4.0 It all boils down to this: Are you the best answer to the searcher’s question? Coordinating your SEO efforts assures Google that you are. Read more