If Pinterest Is Wildly Successful for Some Businesses, Could It Be for Yours? If Pinterest Is Wildly Successful for Some Businesses, Could It Be for Yours? Breanne Bannon / Tuesday, November 21, 2023 0 84 Article rating: 3.0 Read more
Facebook Updated Its Algorithm Again, so Make the Most of It Facebook Updated Its Algorithm Again, so Make the Most of It Breanne Bannon / Tuesday, October 24, 2023 0 258 Article rating: 4.0 Did Facebook just update its algorithm? Maybe. Probably. And more changes will come. That’s why a Facebook page should be optimized just like a website. Is yours? Read more
Social Selling Do's and Don'ts for Small - Or Any Sized -Businesses Social Selling Do's and Don'ts for Small - Or Any Sized -Businesses Breanne Bannon / Tuesday, September 26, 2023 0 366 Article rating: 4.0 Social Selling absolutely is not sales pitches on social media. Instead, social selling is all about building trust and relationships that lead to a purchase. Here’s what to do – and not do – for success: Read more
A Brief History of the Facebook “Like” Button and its Effect on Marketing A Brief History of the Facebook “Like” Button and its Effect on Marketing Breanne Bannon / Tuesday, August 29, 2023 0 566 Article rating: 4.0 They used to say a “dog year” was equal to seven human years. I suspect it’s the reverse for “social media marketing years” because of the bewildering speed of updates. How much do you recall about Facebook? Read more
SEO, Social Media Marketing, and Content Marketing - Why Your Business Needs All Three SEO, Social Media Marketing, and Content Marketing - Why Your Business Needs All Three Breanne Bannon / Tuesday, August 1, 2023 0 554 Article rating: 4.0 If you’re running a business, you have certainly heard about SEO, social media marketing, and content marketing. But how sure are you about what this means and what you should do? Read more
Forget What You’ve Heard – Email Newsletters Are Still Relevant Forget What You’ve Heard – Email Newsletters Are Still Relevant Breanne Bannon / Tuesday, July 4, 2023 0 344 Article rating: 4.0 Newsletters have been around for forever and there’s a reason for that. They work. If you don’t have a newsletter for your company, it’s time to reconsider. Read more
Update your Web Content Because It's Always New to Someone Update your Web Content Because It's Always New to Someone Breanne Bannon / Tuesday, June 6, 2023 0 420 Article rating: 4.0 Because content creation is important to both your website’s SEO and to your social media marketing, don’t hesitate to mine content you have already published. Read more
Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Breanne Bannon / Tuesday, May 9, 2023 0 533 Article rating: 3.0 For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know: Read more
A Heads Up on How Influencer Marketing Has Changed Over the Years A Heads Up on How Influencer Marketing Has Changed Over the Years Breanne Bannon / Tuesday, April 11, 2023 0 397 Article rating: 3.0 When I first wrote about influencer marketing on social media, it was new and a real game-changer. But is it still a thing in 2023? Read more
Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Breanne Bannon / Tuesday, March 14, 2023 0 462 Article rating: 3.0 While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review: Read more