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Beginners Guide to Facebook Marketing: Using Facebook to Benefit Your Business

DIY Sprocket Solutions

Breanne Bannon 0 3250 Article rating: 4.0

This is an update to "Facebook Frenzy" dated 11/14/2012.

With over two billion users, Facebook is by far the top social media network still to date and the potential for marketing your business should speak for itself.  If you’re new to Facebook, or Facebook marketing for your business, these are a few tips that you might not yet know about or you may want to try as they've proven successful for countless other businesses.

Keep Your Website Content Fresh to Stay Searchable

DIY Sprocket Solutions

Breanne Bannon 0 1733 Article rating: 4.0

This is an update to "Lights, Camera, CONTENT" dated 11/07/2012.

When planning out how you’re going to pull your website together (and even after you already have it all together!) remember that the content on your site is absolutely one of the most important components. Consider this: Search engines like Google are out there scouring the web trying to find relevant, fresh, and substantial content with which to fill their searches. What does this mean for your business website? It's essential that you update your content, do it often, and keep it relevant to what your customers are looking for. 

Quick Tips for Twitter Beginners

DIY Sprocket Solutions

Breanne Bannon 0 2104 Article rating: 4.0
This is an update to "Twitter Newbie" dated 10/17/2012.

If you're a business ready to take the plunge into marketing on Twitter, the task may seem daunting. Starting out, each follower counts in your task to grow your following and begin interacting with your target audience. Here's a bit of advice for those just starting: understand that it's going to take some time -keep trying and it will pay off. For businesses marketing online, as they all should be, Twitter is a great tool to use. It helps to get your name out there and make your postings visible to more and more people. Some people are even nice enough to share newsletters of yours, sales that you have going on, etc. with their own followers to give you a little extra boost. It's a great networking tool.

Blogging for Business

DIY Sprocket Solutions

Breanne Bannon 0 5050 Article rating: 4.0
This is an update to "Getting Bloggy" dated 10/10/2012.

It seems like everyone has a blog. Apparently, now I am also included in the everyone." The blog that started my blogging obsession 8 years ago was a DIY home renovation/design blog that I loved and my husband hated because of all the extra work (remarkable and innovative ideas) that then filled up his Sundays. Lucky for him, once I popped into the blogging world, I discovered an internet Mecca. This is what business owners have found to be the most valuable in recent years. There are millions of people commenting, entering prize giveaways, reading, and BUYING because of these blogs. It is literally another civilization that you can, and I often do, get lost in for days. Why does this matter to you as a business owner?

Using User Generated Content for Great Reviews and Brand Awareness

DIY Sprocket Solutions

Breanne Bannon 0 1935 Article rating: 4.0

Fresh content is a must. With daily posting and an ever-shifting newsfeed, encouraging users to share their own content about your brand is a great (free) way to increase brand awareness and boost positive reviews on your business and products. What is the secret to drawing in customers to post their own user generated content to your pages and about your brands? 

Holiday Marketing: Using Facebook Reach Ads to Target Local Customers

DIY Sprocket Solutions

Breanne Bannon 0 1628 Article rating: 5.0

The holiday frenzy has begun, and small businesses are frantically searching for the best ways to promote their businesses online. There are a ton of marketing options, which is a good thing, but it can be confusing for people marketing their businesses to wade through the options and determine what the best fit for them is. For those businesses who are trying to reach customers physically near their stores, meet Facebook’s “Reach Ads”. 

Facebook Boosted Posts vs Facebook Ads

DIY Sprocket Solutions

Breanne Bannon 0 1994 Article rating: 4.5

Facebook advertising is a large focus of many online marketing efforts currently. Marketers are tracking the benefits of advertising on Facebook, figuring out the best ways to post and evaluating what advertising methods are most lucrative and efficient. When it comes to Facebook advertising, the question that tends to come up is: What is better? Boosted posts or traditional Facebook ads?

Facebook: Not All Paid Advertising Should be Ads

DIY Sprocket Solutions

Breanne Bannon 0 1866 Article rating: 4.0

RIP to organic reach for businesses on Facebook. It is true that, if you want your content to be seen by customers, you’re going to have to pay to play. Even though social media marketing hasn’t been around all that long (if you consider roughly a decade a short amount of time), this is still a very hard pill to swallow for most marketers and businesses alike. Change is hard. The algorithm has changed already though. Now it’s time for the rest of us to catch up.


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