How can you know you’re improving if you don’t know where you started? And yet many business owners never look at the analytics on their websites. Here’s what they’re missing:

When young adults are too comfortable in the family home to strike out on their own we call it “failure to launch.” Businesses, too, get stuck where they feel safe and stop progressing.

Theory is interesting, but performance puts money in your pocket. Here is your checklist for optimizing your website as well as tips for how to measure your success.

Customers are looking for what you sell, but can they find you in the crowd? Following these proven Search Engine Optimization practices will help you fight off the competition.

Before you spend any more money or time with online marketing, it’s imperative that you claim, optimize, and maintain your Google Business Profile.

As we said last month: Who DOESN'T want more traffic to their website? Here is a six-step strategy you can follow to successfully increase traffic and win more sales.  

Search Terms, also known as Keywords, are used by people to find your website. It’s important to choose the right ones, use them wisely, and check that they are working as expected. Here are some tips for completing these three tasks:

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After the year we just had, it’s obvious that business websites are more important than ever. Also important are your website’s analytics for improving marketing efforts as well as customer experience. How comfortable are you at deciphering your Google Analytics?

You have been faithfully pursuing digital media marketing for your business all year. Or maybe you haven’t. Either way, it’s time to assess whether the results were worth your effort.