Google Analytics Is Great – If You Actually Look at the Numbers Once in a While Google Analytics Is Great – If You Actually Look at the Numbers Once in a While Kate Gingold / Tuesday, September 13, 2022 0 2278 Article rating: 3.0 How can you know you’re improving if you don’t know where you started? And yet many business owners never look at the analytics on their websites. Here’s what they’re missing: Read more
What's Worse Than Failure to Launch? Holding Your Business Back in Fear of Failure! What's Worse Than Failure to Launch? Holding Your Business Back in Fear of Failure! Kate Gingold / Tuesday, July 19, 2022 0 514 Article rating: 3.0 When young adults are too comfortable in the family home to strike out on their own we call it “failure to launch.” Businesses, too, get stuck where they feel safe and stop progressing. Read more
Growing Web Traffic - Check your Task List and Analyze your Results Growing Web Traffic - Check your Task List and Analyze your Results Fifth in a Series Kate Gingold / Monday, March 7, 2022 0 536 Article rating: 4.0 Theory is interesting, but performance puts money in your pocket. Here is your checklist for optimizing your website as well as tips for how to measure your success. Read more
Once Your Online Foundation is Grounded, It's Time to Optimize Your Website Once Your Online Foundation is Grounded, It's Time to Optimize Your Website Fourth in a Series Kate Gingold / Monday, February 21, 2022 0 794 Article rating: 4.0 Customers are looking for what you sell, but can they find you in the crowd? Following these proven Search Engine Optimization practices will help you fight off the competition. Read more
Your Best First Step Online Is to Sharpen Your Google Business Profile Your Best First Step Online Is to Sharpen Your Google Business Profile Third in a Series Kate Gingold / Monday, February 7, 2022 0 728 Article rating: 4.0 Before you spend any more money or time with online marketing, it’s imperative that you claim, optimize, and maintain your Google Business Profile. Read more
How to Prepare Your Website to Ensure It Can Handle More Traffic How to Prepare Your Website to Ensure It Can Handle More Traffic First in a Series Kate Gingold / Monday, January 10, 2022 0 938 Article rating: 4.0 As we said last month: Who DOESN'T want more traffic to their website? Here is a six-step strategy you can follow to successfully increase traffic and win more sales. Read more
Are You Searching for Search Terms in Google Analytics? Are You Searching for Search Terms in Google Analytics? Here's where to find them: Kate Gingold / Monday, June 28, 2021 0 2816 Article rating: 4.0 Search Terms, also known as Keywords, are used by people to find your website. It’s important to choose the right ones, use them wisely, and check that they are working as expected. Here are some tips for completing these three tasks: Read more
Taking Your Website's Google Analytics to Heart Is a Worthwhile Resolution Taking Your Website's Google Analytics to Heart Is a Worthwhile Resolution Use your stats to plan for the upcoming year Kate Gingold / Monday, January 11, 2021 0 1751 Article rating: 3.0 5 minute reading time After the year we just had, it’s obvious that business websites are more important than ever. Also important are your website’s analytics for improving marketing efforts as well as customer experience. How comfortable are you at deciphering your Google Analytics? Read more
Your Digital Media Routine's End-of-Year Review Your Digital Media Routine's End-of-Year Review The Sprocket Report Kate Gingold / Monday, December 17, 2018 4 1892 Article rating: 4.0 You have been faithfully pursuing digital media marketing for your business all year. Or maybe you haven’t. Either way, it’s time to assess whether the results were worth your effort. Read more
Try These 5 Measurable Marketing Tips Try These 5 Measurable Marketing Tips The Sprocket Report Kate Gingold / Monday, February 29, 2016 0 2784 Article rating: No rating We started writing this post three weeks ago. Then Jim Davis’ recent article in The Daily Herald serendipitously dropped. It’s official news, folks! Everyone should measure their marketing! Read more