We’re all talking and reading about social media and you may be wondering how much of the discussion is simply hype. You’ll hear strong opinions both ways, but the bottom line is:  How is YOUR bottom line doing?

We always push the importance of content marketing to businesses. Having articles and relevant content on your areas of expertise that you can link back to your website is a great asset. While we’re working hard to churn out new and relevant content on a weekly basis, it’s easy to overlook the great content that we’ve already produced. If you’re writing a blog (weekly, monthly, yearly, whatever) and/or publishing content online, your previous articles are still a great resource for your marketing campaign!

When you are so overwhelmed by the daily tasks of running a business, any sort of marketing activity feels like a reason to celebrate! But if you’re going to put in the effort, you want to really make it count. Here are three ways to tweak your marketing to get your organization noticed.

The best way to be found online by prospective customers is to honestly and obviously tell search engines that you are the best result for the customer’s search. Don’t waste time trying to ferret out the latest SEO tricks. Instead, make sure you’ve completed these 5 first steps.

Twitter and Facebook ads, content marketing, search engine optimization – with so many evolving options to consider, it’s easy to get caught up in the details and lose focus on the bigger picture. Are you sabotaging your business because you aren’t properly prepared to make marketing decisions?

One of the biggest mistakes people make with their first website is buying by price instead of by features. But trying to save a few bucks now can bring you a world of trouble later. Here are three case studies of clients who came to us when their first websites failed them.

The past few weeks I’ve been dipping my toes into the paid advertising arena on social media, trying out a few different methods and testing the waters.  I’m no expert by any means –extreme beginner alert.  However, with a few weeks under my belt, I can tell you what I have found so far.  Results.