This week, Pinterest announced the rollout of buyable pins for U.S. Android users. Back in June, Pinterest announced buyable pins for iOS users as well. With Pinterest serving as a huge site for retailers and shoppers, it’s no wonder that they’re putting this sort of tool to use. Because about eighty percent of people buying things on Pinterest are doing so via mobile, buyable pins are a very smart and clear next step. They also announced The Pinterest Shop this week. The Pinterest Shop will serve as an opportunity for people to find collections of buyable pins that are handpicked by Pinterest.

We've been talking lately about how hot content marketing is right now.  It's extremely important nowadays to have strong, original content linking back to your brand and your website.  People are looking for information -why not let your company be the one who supplies it?  While the idea of content marketing might be a simple one; actually executing original content is another matter altogether.  My advice is to either hire someone to write your posts for you (we actually offer that service... for the record...) or teach yourself the tips for writing a great blog on your website.

Nobody wants to be pitched to, sold to, advertised at, etc. We’ve been there. We’ve seen and done that. We are in the age of fast forwarding through every commercial –to the point where watching live TV can be downright painful. We skip computer ads. We hang up on telemarketers. We don’t have time for that. We know what we want and, if we’re looking for a certain product or service, we’ll go find it for it ourselves thank you very much. Enter content marketing.

With season three due to wrap up shortly, those who follow the goings-on in Westeros will soon be going through Thrones withdrawal.  We suggest you spend this new free time on marketing strategy for your business or not-for-profit. But feel free to add some Game of Thrones flair – there’s much to learn from the competitors for the Iron Throne.