Advantages of Marketing on Pinterest

DIY Sprocket Solutions

This article was updated on 10/22/2024 with the article entitled “How (Certain) Small Businesses Market Successfully on Pinterest.”

If I’ve said it before I’ll say it again, marketing on Pinterest can be extremely beneficial to your business. Why? Well, for one thing, Pinterest has a unique set up. This unique setup gives it more selling potential than other platforms. Think of it this way, you have more than one channel to appeal to customers on. Users can follow both individual boards that you create as well as follow you as an individual pinner. The opportunities here are endless.

Marketing on Pinterest is a matter of your own creativity. What are your customers searching for? Use those things; use those terms. Let’s consider for a minute who Pinterest’s primary audience is. It’s mainly women in their 30s with young families. This is a group that does a huge portion of the shopping.

Considering that Pinterest is basically a search engine that you can shop from. This offers some huge advantages to shoppers. It’s basically like flipping through a magazine (one that allows you to search for things you like) and then being able to actually buy those products. Daydreaming about a certain style of bag, finding one you love, clicking on the pin and having it route you to a site to check out with your purchase. Thank you Pinterest for hand delivering those customers.

So, what can businesses do to properly market themselves?

• Invest in some high quality photos of your products
• Figure out what your customers are searching for and find a way to connect yourself with that niche
• Use those search terms to create keywords to add into your descriptions of your pins
• Create boards that appeal to your potential customers
• Create promote pins that appeal to your target audience
• Check and double check that your pins are being routed to the right places

From Social Media Examiner:

Pinterest’s dominant purpose as a shopping tool or all-in-one catalog gives marketers new motivation to explore the platform to sell products. Keep in mind, however, that its visual nature means that companies must invest in quality photography and position products and services so they’re visually appealing.

The winners on Pinterest so far are clothing, food and décor—items that translate well through images. Craft aggregation website Etsy along with furniture and décor companies West Elm and One King’s Lane have been successful there.

The advantages of Pinterest are truly at your fingertips. Before you get started, you need to have a solid website or landing page to send your customers to. From this, use visually appealing images to create your pins and then link these pins back to that website. Lastly, when captioning your pins, be sure that you’re using searchable keywords. Help the customers find you.

Users are on Pinterest to search and find. Don't make it difficult for them. Once you have a marketing plan in place and get the ball rolling, customers will start interacting with you. You don’t have to seek them out and ask them to pin your content –they’ll find it on their own. That is the beauty of Pinterest.

What have your experiences been marketing on Pinterest? What have been some of the biggest advantages or disadvantages for you? Comment below!

Breanne BannonBreanne Bannon

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

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