A picture may be worth a thousand words, but if it’s not helping to convert visitors to clients, your picture’s not worth much at all. Read on for how to make the graphic images on your website work for you instead of against you.

I know what you’re thinking. Great. Another business tip, trick, or tool that I “should be” doing already. As much as it may seem like there can’t possibly be another brick you should be adding to your pack, there is. Newsletters have been around for forever and there’s a reason for that. They work. If you don’t have a newsletter for your company, I think it’s time to reconsider.

We’re all talking and reading about social media and you may be wondering how much of the discussion is simply hype. You’ll hear strong opinions both ways, but the bottom line is:  How is YOUR bottom line doing?

Busy entrepreneurs say “Prove that wading through the Google Analytics of my website is worth my time.” Challenge accepted! Here are three real case studies from our clients on how they are using Analytics to improve their businesses.

The best way to be found online by prospective customers is to honestly and obviously tell search engines that you are the best result for the customer’s search. Don’t waste time trying to ferret out the latest SEO tricks. Instead, make sure you’ve completed these 5 first steps.

This article has been updated on 8/21/2019 with the article entitled “4 Reasons You Need to Update Your Old Website"

Let’s say you’ve taken my advice by now, you’ve got a successfully running website that is driving traffic to your business. Perfect! Now, let’s talk about taking that next step.  You might be saying to yourself: What’s the point in going mobile? People can still bring me up on their phones if they are searching for me on the internet… To that I would promptly pick you up and shake you. OK, maybe I wouldn’t go that far.  But the appearance of your website is pretty important. Both on AND off the computer. So when a customer visits your site on their phone, if it’s all scattered around, hard to maneuver, or full of information that’s probably not useful to them on the go, they are going to move on.  Their thumbs can only take so much browsing on those tiny screens.  It’s 2013, let’s catch up with the times.  There are hundreds of millions of mobile phone users in the U.S. alone. About 9 out of 10 have access to the internet on their phones. What are you doing to win them over?

The wonderful world of websites is a lot of things, ‘impossible’ is not one of them.  So, you’re in the market for a website and you’re not sure what route to take?  Well, that’s no cause for panic.  A totally personalized from the ground up, fits like you wish your favorite jeans would fit, brimming with all the bells and whistles kind of site might be what you’re dreaming of, but not necessarily what your dusty wallet can afford.  First off, that’s OK.  Your business is not going to end.  You can unpack the getaway car, there’s no need to run.  You can DIY.  I repeat, you can DIY.