It's Time to Stop Talking Digital Marketing Strategy and Take Action!
× Search

Sprocket Websites - Blog / News / Updates

It's Time to Stop Talking Digital Marketing Strategy and Take Action!
Kate Gingold
/ Categories: The Sprocket Report

If you find this helpful, pay it forward! More after the article...

It's Time to Stop Talking Digital Marketing Strategy and Take Action!

Twentieth in a series

In over 20 articles, we have shared the steps needed for a business to successfully reach customers online. Now it’s your turn!

It’s your turn to actually carry out the tasks we’ve been discussing all year and see some real results. Run through the brief outline below of the Digital Marketing Strategy we have been recommending all year. As you scan the checklist, one or two items may catch your eye. Comment on this blog post or drop us a line if you want to respond to a question or want to see more on a topic. We would love to get your feedback for future articles!

Digital Marketing Strategy

Plan and set goals
Write or review your business plan to standardize your NAP (Name, Address, Number), fine-tune your audience, and perfect your marketing message. 

Question:  Do you have a tried-and-true method for reviewing your business plan on a regular basis?

►Prepare your website
Revamp or launch a website that reflects your business plan and is ready to meet your future needs. Make sure to add measuring tools such as Google Analytics.  

Question:  Have you made the switch yet from the older Google Analytics version to the new GA4?

►Set up your Google Business Profile
Claim or build the GBP for your business. Correct mistakes and add up-to-date information, images, and news. Augment with appropriate search terms and monitor competitors.

Question:  Did you find more than one GBP for your business or have difficulty claiming ownership?

►Update online directories
Research where your business is currently listed and correct inaccuracies. Enhance existing profiles and locate new listings.

Question:  Were you surprised to see how wrong some of your business listings were?

►Optimize your website
Use information gleaned from analytics and other sources to find the best search terms to use on your website pages. Add them to meta tags, images, headlines, and in your content. 

Question:  Does your website platform allow you to add search terms to meta tags and images?

►Build trust with your audience
Get your brand known and rack up “marketing touches” through marketing. Start with organic options such as social media and email. Put effort into local networking and creative-but-cheap publicity. Supplement with strategic paid advertising online.

Question:  What unconventional marketing have you tried that was a satisfying success?

►Improve your content
Develop your storytelling techniques for better engagement on social media, in your email marketing, and on your website. 

Question:  How much time do you or your team members set aside for content creation?

►Measure and repeat
Study your analytics for patterns. Make the appropriate tweaks. Keep up so you don’t fall behind.

Question:  Which Google Analytics reports do you find most helpful?

If you need a refresher for any of these tasks, just review the article series. The first one was published in January with a new topic introduced every other week. We really appreciate everyone who has followed this series and hope it has been of use to you. Through education and toiling in the trenches, we’ve refined the approach we take for our clients and are happy to give back some of this knowledge to our community. Please share these tips with fellow business owners who are also looking to improve their digital marketing strategy.

Contact us if you have suggestions for what you’d like us to talk about in the future. We’re also active on LinkedInFacebook, and Twitter and we’d love to hear from you!

Read the first in this series.

Photo by Mídia

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

388 Rate this article:
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Previous Article Unite Social and Email to Give Your Marketing a Leg Up
Next Article Folks Still Fall for "Cheap" Websites with Expensive Consequences

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author


Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles




Get The Sprocket Report


Terms Of UsePrivacy StatementCopyright © 2023 by Sprocket Websites, Inc.
Back To Top