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It's Time to Stop Talking Digital Marketing Strategy and Take Action!
Twentieth in a series
In over 20 articles, we have shared the steps needed for a business to successfully reach customers online. Now it’s your turn!
It’s your turn to actually carry out the tasks we’ve been discussing all year and see some real results. Run through the brief outline below of the Digital Marketing Strategy we have been recommending all year. As you scan the checklist, one or two items may catch your eye. Comment on this blog post or drop us a line if you want to respond to a question or want to see more on a topic. We would love to get your feedback for future articles!
Digital Marketing Strategy
►Plan and set goals
Write or review your business plan to standardize your NAP (Name, Address, Number), fine-tune your audience, and perfect your marketing message.
Question: Do you have a tried-and-true method for reviewing your business plan on a regular basis?
►Prepare your website
Revamp or launch a website that reflects your business plan and is ready to meet your future needs. Make sure to add measuring tools such as Google Analytics.
Question: Have you made the switch yet from the older Google Analytics version to the new GA4?
►Set up your Google Business Profile
Claim or build the GBP for your business. Correct mistakes and add up-to-date information, images, and news. Augment with appropriate search terms and monitor competitors.
Question: Did you find more than one GBP for your business or have difficulty claiming ownership?
►Update online directories
Research where your business is currently listed and correct inaccuracies. Enhance existing profiles and locate new listings.
Question: Were you surprised to see how wrong some of your business listings were?
►Optimize your website
Use information gleaned from analytics and other sources to find the best search terms to use on your website pages. Add them to meta tags, images, headlines, and in your content.
Question: Does your website platform allow you to add search terms to meta tags and images?
►Build trust with your audience
Get your brand known and rack up “marketing touches” through marketing. Start with organic options such as social media and email. Put effort into local networking and creative-but-cheap publicity. Supplement with strategic paid advertising online.
Question: What unconventional marketing have you tried that was a satisfying success?
►Improve your content
Develop your storytelling techniques for better engagement on social media, in your email marketing, and on your website.
Question: How much time do you or your team members set aside for content creation?
►Measure and repeat
Study your analytics for patterns. Make the appropriate tweaks. Keep up so you don’t fall behind.
Question: Which Google Analytics reports do you find most helpful?
If you need a refresher for any of these tasks, just review the article series. The first one was published in January with a new topic introduced every other week. We really appreciate everyone who has followed this series and hope it has been of use to you. Through education and toiling in the trenches, we’ve refined the approach we take for our clients and are happy to give back some of this knowledge to our community. Please share these tips with fellow business owners who are also looking to improve their digital marketing strategy.
Contact us if you have suggestions for what you’d like us to talk about in the future. We’re also active on LinkedIn, Facebook, and Twitter and we’d love to hear from you!
Read the first in this series.
Photo by Mídia
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