For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know:

A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation.

For many business owners, investing in monthly marketing services sounds like a risk too great to take. Here’s how we are meeting the challenge to neutralize that risk.

The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event:

In over 20 articles, we have shared the steps needed for a business to successfully reach customers online. Now it’s your turn!

Success on any social media platform doesn’t just “happen” and anyone suggesting otherwise is telling you a fish story. But organic social media success is an awful lot like fishing! Here’s why:

Whether you are holding virtual or in-person events, of course you want lots of folks to attend. Here’s how to put your website to work to care of many of the tasks needed to make your event run smoothly. 

Whether it’s in romance or commerce, people hate being sold a bill of goods. Still, they are in love with buying and your marketing technique is important to winning customers over. 

Just last year we updated our 2013 article about online shopping. But 2020 is a whole new kind of animal and the lessons we’re learning now will help in the coming year.  

Last time, we talked about how Not-For-Profit groups could continue connecting with their audiences virtually, but For-Profit businesses also need to stay in touch. Here are some suggestions for...