Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Breanne Bannon / Tuesday, May 9, 2023 0 119 Article rating: 3.0 For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know: Read more
Getting Our Hands Dirty to Grow Lead Generating Ads Getting Our Hands Dirty to Grow Lead Generating Ads Seventh in a series Kate Gingold / Monday, April 3, 2023 0 204 Article rating: 4.0 A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation. Read more
Next, Choosing a Lead Generator that Targets the Right Client Next, Choosing a Lead Generator that Targets the Right Client Fifth in a series Kate Gingold / Monday, March 6, 2023 0 196 Article rating: 4.0 For many business owners, investing in monthly marketing services sounds like a risk too great to take. Here’s how we are meeting the challenge to neutralize that risk. Read more
A Good Marketing Plan is at the Heart of Every Successful Event A Good Marketing Plan is at the Heart of Every Successful Event Kate Gingold / Tuesday, February 28, 2023 0 158 Article rating: 4.0 The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event: Read more
It's Time to Stop Talking Digital Marketing Strategy and Take Action! It's Time to Stop Talking Digital Marketing Strategy and Take Action! Twentieth in a series Kate Gingold / Monday, October 3, 2022 0 288 Article rating: 4.0 In over 20 articles, we have shared the steps needed for a business to successfully reach customers online. Now it’s your turn! Read more
Best-Practice Tips for Better Organic Social Media “Fishing” Best-Practice Tips for Better Organic Social Media “Fishing” Seventh in a Series Kate Gingold / Monday, April 4, 2022 0 567 Article rating: 4.0 Success on any social media platform doesn’t just “happen” and anyone suggesting otherwise is telling you a fish story. But organic social media success is an awful lot like fishing! Here’s why: Read more
Prep Your Website to Be a First-Class Event Ambassador Prep Your Website to Be a First-Class Event Ambassador Delegate most of your work! Kate Gingold / Tuesday, January 4, 2022 0 779 Article rating: 3.0 Whether you are holding virtual or in-person events, of course you want lots of folks to attend. Here’s how to put your website to work to care of many of the tasks needed to make your event run smoothly. Read more
Successful Online Selling Is a Lot Like Wooing a Lover Successful Online Selling Is a Lot Like Wooing a Lover Really, it is! Kate Gingold / Tuesday, October 12, 2021 0 492 Article rating: 3.0 Whether it’s in romance or commerce, people hate being sold a bill of goods. Still, they are in love with buying and your marketing technique is important to winning customers over. Read more
Holiday Business Ideas to Keep an Eye on into 2021 Holiday Business Ideas to Keep an Eye on into 2021 Kate Gingold / Tuesday, December 8, 2020 0 1043 Article rating: 4.0 Just last year we updated our 2013 article about online shopping. But 2020 is a whole new kind of animal and the lessons we’re learning now will help in the coming year. Read more
Spice up Virtual Biz Events When Face-to-Face Meetings Are Out Spice up Virtual Biz Events When Face-to-Face Meetings Are Out The Sprocket Report Kate Gingold / Monday, August 10, 2020 0 986 Article rating: 4.0 Last time, we talked about how Not-For-Profit groups could continue connecting with their audiences virtually, but For-Profit businesses also need to stay in touch. Here are some suggestions for... Read more