Successful Search Engine Optimization relies on many factors, but one of the bigger influences is Google’s Business Profile (GBP) for some obvious and not-so-obvious reasons.

For business owners frustrated by time and budget investments in SEO, we have a two-word explanation: Critical Mass. Here’s what that means:

Business owners often ask for Search Engine Optimization like it’s something we keep on a shelf and can put in a bag for them to take home. While crucial to success, the reality is more complicated, so let’s break it down:

Some Google Search Console data might be overkill for the average small business owner, but if you care about SEO, you need to check the Links report. Here’s why:

Graphs are pretty, but the real story of your website’s success is the numbers. Google Search Console (GSC) search results tell you what Users are looking for and if you’re providing it.

Much of how search engines work is a mystery, but you can reveal some clues about your website with the Google Search Console tool. Start with the Overview report.

After we suggested adding Google Search Console to your GA4 dashboard, we heard a lot of “What?” and “Why?” questions. So let’s take a closer look at GSC.

While your website’s design may command all of your attention, you should be focusing on your website’s structure. Read on to find out why.

When did you last really look at the Search Engine Results Page (SERP)? Google rolls out updates so subtly that we rarely even notice what’s evolving, but the changes are huge.

One of the first things we look at with a new client is their Google Business Profile. So, when was the last time you looked at yours? Take a peek at the benefits you could be missing: