Facebook Updated Its Algorithm Again, so Make the Most of It Facebook Updated Its Algorithm Again, so Make the Most of It Breanne Bannon / Tuesday, October 24, 2023 0 259 Article rating: 4.0 Did Facebook just update its algorithm? Maybe. Probably. And more changes will come. That’s why a Facebook page should be optimized just like a website. Is yours? Read more
Social Selling Do's and Don'ts for Small - Or Any Sized -Businesses Social Selling Do's and Don'ts for Small - Or Any Sized -Businesses Breanne Bannon / Tuesday, September 26, 2023 0 368 Article rating: 4.0 Social Selling absolutely is not sales pitches on social media. Instead, social selling is all about building trust and relationships that lead to a purchase. Here’s what to do – and not do – for success: Read more
Learn from this Year's Giving Tuesday to Plan for Next Year's Learn from this Year's Giving Tuesday to Plan for Next Year's Kate Gingold / Monday, November 28, 2022 0 401 Article rating: 4.0 Like us, you are probably involved with a not-for-profit close to your heart. One way you can support them this Giving Tuesday is to help build their online community. Read more
Start Building your Audience with a Blog Series Start Building your Audience with a Blog Series Kate Gingold / Monday, October 17, 2022 0 475 Article rating: 4.0 If you’re already blogging regularly, pat yourself on the back! Now, have you tried blogging a series? Here’s why you should and how to do it: Read more
Support your Website Optimization with On-The-Nose Social Media Support your Website Optimization with On-The-Nose Social Media Nineteenth in a series Kate Gingold / Monday, September 19, 2022 0 585 Article rating: 4.0 Prove to search engines that your website it the best result by building a strong and relevant social media presence that underscores your site’s importance. Here’s how: Read more
Storytelling Is the Inside Tip for Building Better Customer Relationships with Email Storytelling Is the Inside Tip for Building Better Customer Relationships with Email Seventeenth in a series Kate Gingold / Monday, August 22, 2022 0 631 Article rating: 4.0 It’s a buzzy trend in marketing right now – because it works! So how are you actually supposed to use storytelling in your business emails? Read more
Raise the Level of Your Marketing Emails Above “Just a Bunch of Boring Words” Raise the Level of Your Marketing Emails Above “Just a Bunch of Boring Words” Sixteenth in a series Kate Gingold / Monday, August 8, 2022 0 618 Article rating: 3.0 Customer-enticing email requires more than technical best practices. So what should you do when you’re facing that blank computer screen? Read more
The Difference Between Brand Recognition and In-Your-Face Promotion The Difference Between Brand Recognition and In-Your-Face Promotion Ninth in a series Kate Gingold / Monday, May 2, 2022 0 1065 Article rating: 4.0 How do you push your business without being so pushy that you push customers away? Read on for guidelines for building the right kind of brand recognition, the kind that encourages sales. Read more
Best-Practice Tips for Better Organic Social Media “Fishing” Best-Practice Tips for Better Organic Social Media “Fishing” Seventh in a Series Kate Gingold / Monday, April 4, 2022 0 768 Article rating: 4.0 Success on any social media platform doesn’t just “happen” and anyone suggesting otherwise is telling you a fish story. But organic social media success is an awful lot like fishing! Here’s why: Read more
Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye Or the eye of other customers! Kate Gingold / Monday, September 20, 2021 0 1602 Article rating: 4.0 Probably neither of us really want to attract Ms. Kardashian, but we do want to craft headlines that encourage further reading. Here’s how we decided to go with this one: Read more