Why You Should Definitely Be Sending Out a Newsletter
DIY Sprocket Solutions
I know what you’re thinking. Great. Another business tip, trick, or tool that I “should be” doing already. As much as it may seem like there can’t possibly be another brick you should be adding to your pack, there is. Newsletters have been around for forever and there’s a reason for that. They work. If you don’t have a newsletter for your company, I think it’s time to reconsider.
No matter what your business is, there is a theme to it. Take us for instance. We build websites, we offer consulting services, we do social media marketing, etc. etc. What do we do with all of that every other week? We stick it in a newsletter! Whatever your business is, you can be connecting with your customers (or potential customers) on a whole new level. Retail clothing stores, real estate agents, restaurants, consultants, travel agents, auto repair shops, and everyone in between are sending out newsletters to promote their businesses, specials, and brand.
The key is content. You don’t necessarily have to be writing original content in the way of blog posts and articles. Let’s take a home improvement store for instance. You can send out a weekly (or monthly) newsletter telling customers about your current sales, providing a coupon or two, listing store hours and information, and putting up a few photos of new products and their prices. You’ve reminded customers that you exist, plugged a few products that you want to see off the shelves, and offered up a great deal for them –all in one email.
Email marketing services, like Mailchimp, make sending out newsletters a one stop shop. You can add text, graphics, links, and more in one place for a very small (and sometimes free) price tag. You can even create newsletters that are queued up to generate automatically by pulling information from your website. For instance, if you post a weekly blog article to your site –you can schedule a newsletter to go out that will just pull any new article that you may have up that week and send it out.
The point I’m trying to make here is that the amount of customers you can reach for the small amount of effort that you’ll have to put in makes it more than worth it. Having a newsletter does nothing but promote your brand, your sales, your message, and your information. You can tailor your newsletters to contain only the information that you want to share.
This is also a great asset for non-profits, charities, and other organizations with information to get out. It can be a great tool to simply post event information and reminders. I guess my question for you is –why not have a newsletter? What have you got to lose? When it comes to the information you're putting in the newsletter, I think it’s best to keep it short, sweet, and to the point to keep your reader’s attention. What are your thoughts? What sort of information do you put in your own newsletters? Comment below!