The Pitfalls and Profits of Embracing Emojis in Your Digital Marketing The Pitfalls and Profits of Embracing Emojis in Your Digital Marketing Kate Gingold / Tuesday, February 27, 2024 0 631 Article rating: 3.0 Would it surprise you 😲 to learn that an emoji in the subject line increases the open rate of an email by 56%? But there are drawbacks, too, so read on before deciding to use them. Read more
Storytelling Is the Inside Tip for Building Better Customer Relationships with Email Storytelling Is the Inside Tip for Building Better Customer Relationships with Email Seventeenth in a series Kate Gingold / Monday, August 22, 2022 0 890 Article rating: 4.0 It’s a buzzy trend in marketing right now – because it works! So how are you actually supposed to use storytelling in your business emails? Read more
Raise the Level of Your Marketing Emails Above “Just a Bunch of Boring Words” Raise the Level of Your Marketing Emails Above “Just a Bunch of Boring Words” Sixteenth in a series Kate Gingold / Monday, August 8, 2022 0 912 Article rating: 3.0 Customer-enticing email requires more than technical best practices. So what should you do when you’re facing that blank computer screen? Read more
Power Up Better Email Conversion with this "Secret Sauce" Power Up Better Email Conversion with this "Secret Sauce" Fifteenth in a series Kate Gingold / Monday, July 25, 2022 0 856 Article rating: 3.0 If you’re disappointed with your email marketing results, it’s time to review what you have now and rework it using the latest proven techniques. Read on as we spill the “secret sauce.” Read more
Email Marketing Boosts Success for These 2 Big Reasons Email Marketing Boosts Success for These 2 Big Reasons Kate Gingold / Tuesday, May 24, 2022 0 990 Article rating: 3.0 Truthfully, there are lots of reasons why marketing with email is so successful, but just these two should be enough to win you over. Read more
Current Trends for Your Best Email Marketing Successes Current Trends for Your Best Email Marketing Successes Breanne Bannon / Tuesday, May 10, 2022 0 1535 Article rating: 3.0 Email marketing is STILL not dead. Back in 2015, I said that “email marketing is kind of huge right now” and it’s only become more important since. So what are the current best-practice trends? Read more
Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye Or the eye of other customers! Kate Gingold / Monday, September 20, 2021 0 1880 Article rating: 4.0 Probably neither of us really want to attract Ms. Kardashian, but we do want to craft headlines that encourage further reading. Here’s how we decided to go with this one: Read more
3.5 Tips to Write Eye-Catching Subject Lines That Really Get Noticed in Gmail 3.5 Tips to Write Eye-Catching Subject Lines That Really Get Noticed in Gmail The Sprocket Report Kate Gingold / Monday, October 21, 2019 0 2063 Article rating: 4.0 So are you more inclined to click through this to this article than usual? Attractive subject lines can be, well, subjective, but there are some statistically-based recommendations you can use. Read more
Check Analytics for Timing to Improve Email Open Rate Check Analytics for Timing to Improve Email Open Rate The Sprocket Report Kate Gingold / Monday, October 7, 2019 0 1791 Article rating: 4.0 Last time we gave three reasons why email communications are still valid options in today’s marketing mix. But, as they say, “timing is everything!” Read more
Email Newsletters - 3 Reasons They're Still Worth Your Time Email Newsletters - 3 Reasons They're Still Worth Your Time The Sprocket Report Kate Gingold / Monday, September 23, 2019 0 1989 Article rating: 4.5 Did you delete a bazillion emails this morning? Yeah, us, too. And yet we still believe that writing and sending an email newsletter is worth the effort. Here are three reasons why: Read more