Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye - Website Design | Naperville | DNN | Social Media | WordPress
Search
× Search

Sprocket Websites - Blog / News / Updates

Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye
Kate Gingold
/ Categories: The Sprocket Report

Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye

Or the eye of other customers!

Probably neither of us really want to attract Ms. Kardashian, but we do want to craft headlines that encourage further reading. Here’s how we decided to go with this one:

Our prospective customers are all too busy and distracted to read everything being hurled at them, which is why it’s more important than ever to write headlines that grab attention. Whether it’s a blog post or an email subject line, we need to put effort into crafting a click-worthy headline. For fun, follow along on how we wound up with the headline we used above.

Writing Headlines that your Customer Will Read

This headline basically explains what we planned to write about. After running it through a headline analysis tool at ShareThrough we see it’s only barely better than average at engaging readers. 

The Sprocket Websites team has read plenty of research on best practices over the years and we learned that headlines with “How To” or with a number in them increase engagement, so we tried again using that formula. 

How to Write Headlines that your Customers Will Read

5 Ways to Write Headlines that your Customers Will Read

While the tool showed improvement, it wasn’t much and we wanted to do better. Marketing research shows that personalization or a human touch helps, so we added a body part.  

Write Headlines to Catch your Customer's Eye

The Engagement score jumped nicely, but we lost some points on Impression. In addition to the human touch, another proven technique is to use a brand name or celebrity name, so we tried that as well. 

Write Headlines that Kim Kardashian Will Read

Not only did that improve the Engagement score, it also bumped up the Impression number. Since that worked so well, we decided to try combining both techniques.

Write Headlines to Catch Kim Kardashian's Eye

Better and better! While this headline earned much higher numbers than our first attempt, we wondered what it would take to score 100s across the board. Other tried and true techniques include timeliness and a sense of urgency, so we added a word to fit that requirement.

Write Headlines to Immediately Catch Kim Kardashian's Eye

We’re logging continued improvement, but our headline isn’t at that all-100s mark yet. So we tapped into more strategies to encourage readers, including words that imply exclusivity, suggest abundance, and show action. Of course, every time we add a word the headline gets longer, but that’s okay since studies show that long headlines are also more attractive than short ones. 

Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye 

Perfect! 

Of course, this headline is a bit non-sensical. Does it harm the relationship with your reader to write odd headlines for serious articles? And where do search terms fit into this exercise? These are important questions to ask and we’ll talk more about that next time. 

Until then, if playing around with headlines is not your favorite thing to do, consider handing that task over to our Sprocket Websites team. We can write posts for you or edit your rough drafts for better engagement for your emails, your social media, and your website. Just give us a call to learn how we can help. 

Previous Article Grow Your Business by Joining Hands in Win-Win Partnerships
Next Article 5 Design Tips You Can Swipe from the Websites of Your Greatest Competitors
Print
455 Rate this article:
4.0
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

x

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author

x

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2021 by Sprocket Websites, Inc.
Back To Top