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Grow Your Business by Joining Hands in Win-Win Partnerships
Kate Gingold
/ Categories: The Sprocket Report

Grow Your Business by Joining Hands in Win-Win Partnerships

Many hands make light work, they say!

The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did!

Who wants to waste time and money wooing people who will never be customers because they simply don’t want or need what you’re selling? It took a good deal of effort to build the customer list you already have, but it's time to grow that list. Do you know all those business owners you meet at networking events? They have the exact same problem. The solution could be in joining forces. 

We’re not talking about becoming buddies with your fiercest competitor – although even that may be a good option in certain circumstances – but working with businesses that are complementary to yours can reap great benefits for the both of you. 

Say you sell teapots and she sells tea. Undoubtedly you share the same target market, but your inventory doesn’t overlap and customers will be happy to buy from both of you, so collaborating just makes a lot of sense. Her contacts are already pre-qualified leads for you, as are yours for her. And if you plan a specific campaign together, you can share marketing costs as well. 

Brainstorm a bit to figure out what businesses might be complementary to yours and at your next networking function, listen more and talk less to find prospective partners. Get beyond the superficial “elevator speeches” and start to make real connections. Even if you don’t meet someone complementary to you right away, you’ll find yourself introducing people who should work together to each other. Then you’ll be known as a matchmaker and your own network will grow!

We’re always looking for business partners ourselves. With our team's expertise in building robust websites for governments and associations, anyone serving on a board or committee is a good lead for us. Give us a call – just to chat – and let’s see how we can help each other!

Photo by Monstera from Pexels

This article is an update to “Co-Marketing with a Complementary Business” dated 4/14/2014

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Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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