When new social media platforms seem to pop up every minute, how do you decide which network deserves the biggest chunk of your resources? Answering these questions helps:

Way back in 2015, I wrote about how LinkedIn upgraded its reporting, but so much has changed since. In fact, they improved their analytics again earlier this year. Here are the highlights:

I've had severe secondhand embarrassment for questionable posts – and brands are not immune to social media faux pas. Do me a favor and try to avoid these “don’ts.” 

Is your business active on social media? Do you also email a newsletter or something similar? Then you should be making the most of both by integrating them together!

Wondering whether LinkedIn’s Sponsored Content is worth it? I’ve been researching sponsored options and I think it is – for certain advertising goals. Here’s why:

When I wrote about Instagram back in 2015, I said “just have fun with it.” But Instagram has changed quite a bit since those early days and you might be wondering if we’re still having fun. Let’s review:

One of the decisions small business owners need to make is whether to create a Facebook Page, start a Facebook Group, or just stick with their current Facebook Profile. Here are highlights of the differences:

If you let it, social media for your business can turn into a total waste of time. Employing more efficient processes promotes better discipline. Here’s how to work smarter.

Truthfully, there are lots of reasons why marketing with email is so successful, but just these two should be enough to win you over. 

Email marketing is STILL not dead. Back in 2015, I said that “email marketing is kind of huge right now” and it’s only become more important since. So what are the current best-practice trends?