Using Facebook’s Newest Tool: Facebook Business Manager
DIY Sprocket Solutions
Many businesses that run social media campaigns, including our own, have multiple managers handling multiple pages. This has caused all sorts of issues from the people managing the campaigns to the security of the account itself.
Previously, you had to grant people access to accounts that were shared among multiple users and everyone with access to the accounts shared a single login. Many clients are not comfortable handing over their login information to a third party and I can’t say I blame them. Using Facebook Business Manager, these issues are avoided. Each user has his or her own login and the tool lets you control the information that employees can access. The problem is that each user has to log in using their own personal Facebook account.
Solution? People can create new Facebook profiles for their employees using their work email addresses. That way they are not using their personal accounts to access client’s pages –dividing work and personal accounts.
The Facebook Business Manager allows you to do several things more efficiently. It allows one admin to delegate tasks and assign permissions to pages so that certain people are only able to access certain tasks on each page. This gives the admin much more control. It also allows each person working on the team to see all of the accounts that they manage in one place and to easily access pages and ad campaigns.
I think the best way to go about setting up the Facebook Business Manager is to decide who is going to be the admin on the account. Obviously this should probably be the person in charge or delegating tasks to others in the team. Have that admin log in and go into business manager, choose “shared logins” on the sidebar, and then type in login information for the accounts you want to add.
Next, add managers and assign tasks and grant permissions to these managers.
To add a manager: click Settings, choose People from the left sidebar and then click Add New People.
To assign tasks: Click on Pages or Ad Accounts, select which you want to grant access to, then click add people and choose the people who should have access to the pages or ad accounts.
Additionally you can: request access to new pages and advertising accounts, link apps to your company, create projects and add payment methods.
This appears to be a great tool aimed to streamline businesses who are managing multiple pages. Is anyone currently using this tool for your own business? What success or limitations have you found while using it?