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2 Big Reasons You Should Market with Email
Kate Gingold
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2 Big Reasons You Should Market with Email

The Sprocket Report

Okay, there are maybe a dozen reasons why you should be marketing with email, but these two are so big they trump everything. And never mind all the noise about how email marketing is an old and tired format. Fresh, innovative marketing channels are introduced regularly, and have their share of success, but if you aren’t using email, you are really missing out.

Did you click to “Read More” and learn the mysterious 2 Big Reasons You Should Market with Email? If you’re a business owner, you already know the answer:

  1. It’s cheap.
  2. It's easy.

But it’s not sexy anymore and everyone naturally believes that the latest, coolest thing will be their ticket to success. They want to create Vine videos and build online communities and “go viral,” as if that’s something you can order from Amazon.

Instead of spending a ton of effort on being creative and then wishing real hard for instant success, let’s look at some actual statistics:

  • GoDaddy just purchased the email marketing startup Mad Mimi to beef up their service offerings.
  • The Direct Marketing Association reports that 66% of consumers have made a purchase online because of an email message
  • A Blue Kangaroo study found 7 in 10 people used a discount or coupon from an email in the previous week
  • There were 3.6 billion email accounts in 2013 and the Raicati Group estimates there will be 4.3 billion by 2016
  • The return on investment for email marketing? According to the Direct Marketing Association, the ROI is a whopping 4,300%

You can find loads of other statistics online, such as the ones that tell you how many people DON’T read email, but let’s concentrate on tapping our email’s potential first. Email services are cheap and easy to use. The analytics that come with these tools help you continually improve your marketing campaign. But – there are always “buts” – the few basic requirements can trip you up. And they aren’t what you may think. You need to:

  • Promote a needed product or service.
    Because if no one wants what you’re selling, marketing isn’t going to help much.
  • Grow your email list.
    Volume is important, but buying a list is not only wrong, it’s a waste of your money. Instead, stop squandering every day opportunities to add legitimate subscribers to your list.
  • Measure and improve. Repeat regularly.
    Pore over those statistics. Try some AB testing. Change the delivery day, the time, the subject line, maybe even the color. Since the tool is cheap, put your efforts into creating a compelling call-to-action.
When you are limited by time and budget, it only makes sense to go for the marketing method that gives you the best ROI. Trendier social media marketing is worth exploring, but don’t turn your back on email while it’s still such a strong performer. Need a hand coordinating your email campaign with your website landing pages? That’s something we do and you know we’re always happy to help, so call us!
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Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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