One of the additional reports you can add to your services is the Rank Tracker which measures your ranking in Google’s search results. This report is specifically for businesses to monitor their performance at the local level, so your report will use the city or zip code of your customers as the search location.

Beyond just tracking where your business is cited, you can also correct current citations and add new ones by using the Citation Builder.

We’ve been walking through the Citation Tracker report and one of the tabs in the Full Report is Competitor Citations. Studying your competition can help you in two ways – 1) You can see what you’re missing and 2) You can see what your competitor is missing.

There are hundreds of citation possibilities, so you may never complete them all. Instead, the goal is continue improving with a focus on those most important to your marketing strategy.

Last time we looked at the Citation Tracker Summary. When you click on the View Full Report tab, the screen opens with a fuller representation of the Summary information.

One tool you may choose to add to your dashboard is the Citation Tracker. The Summary screen has a Key Citation Score for a quick overview of the quantity and quality of your business’s citations.

Search engine optimizers will discuss “citations” when working with your website. When another online source references your business this is called a citation. Usually, a citation will include your business’ name, address, and phone number, usually shortened to the acronym “NAP.”

Once you know how to read the Google Business Profile Audit, you’ll want to compare yourself to the competition and rise above them.

When you dive further into the Google Business Profile Audit, you’ll see separate tabs for each search term you are using. Under each tab is a list of the Top 10 Results. You’ll find your business at the top labeled with its rank, followed by your ten competitors, ranked from 1 to 10. Let’s look at the column headers for what’s being compared.

Last month, we reviewed the Google Business Profile “Full Report” and then explained some of information available in the more detailed reports with expanded services provided by your account executive. This month, let’s examine how to use this report and why you want it.