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Rank Tracker – How to Use Keyword Groups
If you and your account executive decide that grouping your keywords will be beneficial, you will start by creating and naming a Keyword Group so that you can add Keywords to it. Once you have selected all the Keywords that are similar and belong to this group, you can then go on and create additional groups as needed.
The strategy for creating a group is to start with basic Keywords that describe your business. Some of those Keywords may be similar and then grouped together under a common descriptor for a specific webpage. New keyword phrases can then be generated using those similarities, phrases that are unique to that group and not in competition with phrases on another of your pages.
For instance, if your business is dentistry, you are competing with yourself for the Keyword “dentistry” if it appears on every page of your website. Since you provide services in teeth whitening and in cosmetic dentistry, you would build a webpage for each and use those terms as Keywords. Next, you would create a group for “teeth whitening” Keywords such as “teeth whitening treatment” or “cost of teeth whitening.” Now you have a list of terms to use in writing content, terms your customer is using to search the services you offer.
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