Embrace the New SEO Reality -- Before Your Competitors Do Embrace the New SEO Reality -- Before Your Competitors Do Kate Gingold / Monday, October 13, 2025 0 86 Article rating: 4.0 Yes, comprehending today’s Search Engine Optimization landscape is overwhelming. Your competition is also perplexed and hesitating, which is why it is vital that you act now. Read more
Commonsense Tips for the Best-Looking Photos in Your Marketing Materials Commonsense Tips for the Best-Looking Photos in Your Marketing Materials Kate Gingold / Monday, March 25, 2024 0 1596 Article rating: 3.0 A picture may be worth a thousand words, but for marketing purposes, be sure they are the right words by avoiding these mistakes: Read more
Avoid these Faux Pas in your Business Social Media Avoid these Faux Pas in your Business Social Media DIY Sprocket Solutions The Sprocket Team / Tuesday, October 25, 2022 0 1724 Article rating: 3.0 I've had severe secondhand embarrassment for questionable posts – and brands are not immune to social media faux pas. Do me a favor and try to avoid these “don’ts.” Read more
The Difference Between Brand Recognition and In-Your-Face Promotion The Difference Between Brand Recognition and In-Your-Face Promotion Ninth in a series Kate Gingold / Monday, May 2, 2022 0 2349 Article rating: 4.0 How do you push your business without being so pushy that you push customers away? Read on for guidelines for building the right kind of brand recognition, the kind that encourages sales. Read more
Make Your Best First Impression Online Make Your Best First Impression Online The Sprocket Report Kate Gingold / Monday, July 16, 2018 0 2965 Article rating: 4.0 Summertime often means folks are out of the office or just plain distracted. It can also be a great time to find and fix inaccurate online profiles you may have overlooked during the rest of the hectic year. Read more
Are You Giving the Wrong Online Impression? Are You Giving the Wrong Online Impression? The Sprocket Report Kate Gingold / Monday, December 4, 2017 0 3209 Article rating: 5.0 With your nose pressed against the grindstone, it’s difficult to see all that’s going on around you – or see all that’s going on ABOUT you. Every so often however, you'll want to check on and clean up your online image. Read more
How to Define and Build Your Business Brand How to Define and Build Your Business Brand The Sprocket Report Kate Gingold / Monday, March 27, 2017 0 4278 Article rating: No rating We recently were privy to a discussion on business branding. The debate sparked some varied and emotional responses among marketing professionals. When was the last time you seriously considered your business brand? Read more
Maintaining Your Marketing: Not Fun but Important Maintaining Your Marketing: Not Fun but Important The Sprocket Report Kate Gingold / Monday, September 12, 2016 0 4297 Article rating: No rating If you don’t maintain your marketing, brand awareness starts to decay sooner than you’d think and there’s nothing fun about that. One question you may be asking yourself: is good enough ever good enough? Read on for some thoughts on how to keep up. Read more
DNNcon Saved My Life! DNNcon Saved My Life! An exaggerated account of my travels home Don Gingold / Monday, April 4, 2016 2 5237 Article rating: 3.0 If it wasn't for DNNcon, it would have been a difficult drive home. (Of course, if it wasn't for DNNcon I wouldn't have been there in the first place!) Read more
Your #1 Business New Year’s Resolution Your #1 Business New Year’s Resolution The Sprocket Report Kate Gingold / Monday, January 4, 2016 0 4498 Article rating: No rating Planning a new website? Committed to a weekly blog post or more active digital marketing? Whatever goals you have for your business in 2016, there is one key resolution every one of us should make – and keep. Read more