We’ve seen it happen:  A business launches a gorgeous, brand-new website, but instead of the expected rush of new business, there are crickets. Often, this is because of a simple-yet-vital oversight. No Call To Action. 

Yes, Black Friday is still seven months away, but you’re not racing with the date, you’re racing with your competition – and don’t you want to win?

Business owners are routinely advised these days to launch social media profiles as part of their marketing strategy, but if you are wondering if the effort involved is paying off, here’s what to check:

Of course you want to start your next marketing campaign immediately, but hold on there! You’re wasting your money if you don’t establish this solid base. 

The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did!

Don’t blink! The “lazy days of summer” will soon be over. But while they are here, this is the perfect time to prep your holiday marketing strategy.   

With apologies to Charles Dickens (and with perhaps just a bit of hyperbole!), Pinterest truly is a marketing platform that may do nothing for your business – or everything! Here are some arguments to consider:

Small business owners are a little tense in 2020, even during the holiday season. Like any organization, those in charge set the tone and culture for the rest of the group. What efforts are you making to set the right tone?

Just last year we updated our 2013 article about online shopping. But 2020 is a whole new kind of animal and the lessons we’re learning now will help in the coming year.  

We recently shared an article on our social media page from Small Business Trends that got Jim all riled up here in the office. Take a look and see if you agree with him.