Power Up Better Email Conversion with this "Secret Sauce" Power Up Better Email Conversion with this "Secret Sauce" Fifteenth in a series Kate Gingold / Monday, July 25, 2022 0 634 Article rating: 3.0 If you’re disappointed with your email marketing results, it’s time to review what you have now and rework it using the latest proven techniques. Read on as we spill the “secret sauce.” Read more
What's Worse Than Failure to Launch? Holding Your Business Back in Fear of Failure! What's Worse Than Failure to Launch? Holding Your Business Back in Fear of Failure! Kate Gingold / Tuesday, July 19, 2022 0 805 Article rating: 3.0 When young adults are too comfortable in the family home to strike out on their own we call it “failure to launch.” Businesses, too, get stuck where they feel safe and stop progressing. Read more
Email's Timely and Personal Touch Strengthens Customer Relationships Email's Timely and Personal Touch Strengthens Customer Relationships Fourteenth in a Series Kate Gingold / Monday, July 11, 2022 0 856 Article rating: 3.0 A tried-and-true way to keep prospective customers from getting lost inside your sales funnel is to stay in touch and email is still a powerful tool for doing just that. Read more
Dress Up Your Facebook Ads to Really Make Sales Dress Up Your Facebook Ads to Really Make Sales Thirteenth in a Series Kate Gingold / Monday, June 27, 2022 0 534 Article rating: 4.0 Last time, we focused on the prep work before launching a Facebook ad. Now let’s look at creating the ad itself. It may seem simple, but it's quite complex. Read more
Are You Doing Social Media Right and for the Right Reasons? Are You Doing Social Media Right and for the Right Reasons? Kate Gingold / Tuesday, June 21, 2022 0 639 Article rating: 3.0 Social Media continues to be a powerful tool in your marketing toolbox. Are you making the most of it to promote your business? Read more
Best Practice Tips for Creating Successful Facebook Ads Best Practice Tips for Creating Successful Facebook Ads Twelfth in a series Kate Gingold / Monday, June 13, 2022 0 623 Article rating: 4.0 Facebook Ads are a great sandbox for experimenting with pay-to-play marketing. Start strong by applying this optimal mix of advice, which is both tried-and-true and up-to-date. Read more
Google Ads or Facebook Ads? Which Is Better for Your Business? Google Ads or Facebook Ads? Which Is Better for Your Business? Eleventh in a series Kate Gingold / Monday, May 30, 2022 0 753 Article rating: 3.0 Over the last months, we’ve explained how to ground your website with best-practices Search Engine Optimization and solid messaging. Paid advertising is next on the list. So which should you choose? Read more
How to Handle Your Online Directory Listings for Even Better Local SEO How to Handle Your Online Directory Listings for Even Better Local SEO Tenth in a series Kate Gingold / Monday, May 16, 2022 0 832 Article rating: 4.0 You already use online directories as a consumer – as do your customers. So are you making the most of these advantages for your own business? Read more
The Difference Between Brand Recognition and In-Your-Face Promotion The Difference Between Brand Recognition and In-Your-Face Promotion Ninth in a series Kate Gingold / Monday, May 2, 2022 0 1150 Article rating: 4.0 How do you push your business without being so pushy that you push customers away? Read on for guidelines for building the right kind of brand recognition, the kind that encourages sales. Read more
Enhancing your Website? Don't Forget a Rousing Call To Action! Enhancing your Website? Don't Forget a Rousing Call To Action! Kate Gingold / Tuesday, April 26, 2022 0 1041 Article rating: 3.0 We’ve seen it happen: A business launches a gorgeous, brand-new website, but instead of the expected rush of new business, there are crickets. Often, this is because of a simple-yet-vital oversight. No Call To Action. Read more