Wrap Your Brain Around the Differences Between GA4 and the Old Google Analytics Wrap Your Brain Around the Differences Between GA4 and the Old Google Analytics Kate Gingold / Monday, January 22, 2024 0 326 Article rating: 3.0 Since GA4 measures how engaged your website visitors are in a more glass-half-full way than the old UA did, start by familiarizing yourself with the terms and philosophies. Read more
Tips to Understanding GA4 for the Small Biz Owner Tips to Understanding GA4 for the Small Biz Owner Kate Gingold / Monday, January 8, 2024 0 292 Article rating: 3.0 If you opened up the new Google Analytics platform to see your business reports and were bewildered, you are not alone. Let’s try demystifying GA4 so you can use it. Read more
3 Strategies for Lifting Your Business High Above the Competition 3 Strategies for Lifting Your Business High Above the Competition Kate Gingold / Monday, January 1, 2024 0 323 Article rating: 2.0 When your customers have so many choices, your business must stand out in the crowd. For starters, try doing these three things: Read more
Looking Ahead to the Marketing Trends Best for Your Business Looking Ahead to the Marketing Trends Best for Your Business Kate Gingold / Monday, December 25, 2023 0 293 Article rating: 4.0 At the beginning of a new year, everyone makes predictions on the next marketing trends. These are the ones we think you should keep in mind Read more
The Past Year's Business Marketing Tech Highlights You Should Know The Past Year's Business Marketing Tech Highlights You Should Know Kate Gingold / Monday, December 11, 2023 0 345 Article rating: 3.0 As 2023 wraps up, let’s look back at a few of the changes in technology that most affected small businesses and their marketing strategies. Read more
Small Biz and NFPs - Stop Relying on "What We Always Do" Small Biz and NFPs - Stop Relying on "What We Always Do" The Sprocket Report Kate Gingold / Tuesday, December 5, 2023 0 268 Article rating: 4.0 Following the old ways may be easy, but doing business “like we always do” can be a sure path to stagnation or slow failure. Read on for five ways “as always” is hampering your success. Read more
ADA Compliant Website Options: Balancing Good, Better, and Best with your Budget ADA Compliant Website Options: Balancing Good, Better, and Best with your Budget Kate Gingold / Monday, November 27, 2023 0 467 Article rating: 4.0 We started talking about ADA compliance for websites last time. The next step is to figure out how to fix it. Today we’ll look at the options available to businesses and organizations. Read more
It's Past Time to Start Wrapping Your Head Around Website Accessibility It's Past Time to Start Wrapping Your Head Around Website Accessibility Kate Gingold / Monday, November 13, 2023 0 357 Article rating: 4.0 If you are hearing talk about ADA-compliant websites and are wondering what your business or organization should be doing, read on for an overview of what it’s all about. Read more
Common Business Website Problems - How to Diagnose and Fix Them! Common Business Website Problems - How to Diagnose and Fix Them! Kate Gingold / Tuesday, November 7, 2023 0 328 Article rating: 3.0 A lot of devices and services fall under the big umbrella of “technology,” so who do you call when there’s trouble? Read on for some common issues, the probable causes, and who to ask for help. Read more
While Not Brain Surgery, Search Engine Optimization Is Best Done by a Pro While Not Brain Surgery, Search Engine Optimization Is Best Done by a Pro Kate Gingold / Monday, October 30, 2023 1 492 Article rating: 4.0 Can the average business owner or manager do their own SEO? Yes, but – and there are a lot of “buts” to consider – is it a good idea? Read more