Facebook Image Hack for Better Engagement - Website Design | Naperville | DNN | Social Media | WordPress
× Search

Sprocket Websites - Blog / News / Updates

Facebook Image Hack for Better Engagement
Kate Gingold
/ Categories: The Sprocket Report

Facebook Image Hack for Better Engagement

The Sprocket Report

Graphics grab attention when folks are swiping through their Facebook feed, but sometimes the post you want to share doesn’t have an image. Here is a tip for getting around that.

Facebook automatically previews a page when you create a post that includes a URL link. If there is an image available, the post will provide a thumbnail of it. When you are sharing a link to your own website, you have control over what the image will be, but when you are sharing a link from someone else’s website, it gets a bit trickier. 

In the example above, the link is inserted into the post, but no graphic image shows up in the preview. If we write a comment introducing this URL and then post it, the text will show up as expected in a reader’s Facebook feed, but it will be less eye-catching and give a slightly unprofessional impression. The post will look like this: 

Sure, it’s not absolutely awful, but it could be so much better! Fortunately, the website is configured to have the option of an image – see where it says “Available Images?” The plus sign in the dotted square lets us add an image by clicking on it and choosing a graphic from our own files. 

That means you’ll need to have previously saved an appropriate graphic so you can choose it. Sometimes you can find one that you can save for use on the web page you are trying to share or elsewhere on their site. If not, and you have the time and inclination, you could search for an appropriate image on a free images website. When there are no good choices and no time to pursue the search, even their logo is better than that generic blank image. 

Once the image is saved in your files, you can choose it to be your “Available Image,” write your introductory post and remove the URL string, if you choose. Removing the URL from the comment field will not remove the link from your finished post. Now you have an image, the website preview, a link to the full article and a clean-looking post – all ready for you to hit the Share Now button or to schedule for later – as seen in the example below:


One word of warning, however:  Not all websites give you the “Available Images” option in the preview. When that happens you have two choices. You can either just post the text that shows up in the preview, deleting the URL string for neatness. Or you can use the Photo/Video button to add an image.

When you use the Photo/Video button, it overrides the preview so you have to leave the URL in the text box or your reader won’t be able to follow the link to read more. If the URL string is really ugly, you may choose to use a link shortener such as Bitly

These simple workarounds will lessen the chances of your post being overlooked when readers are scanning their Facebook feed. Check to be sure your own web pages provide an attractive preview as well. If not, you may need to update your habits or your website. You’re welcome to give us a call to talk it over. We’re happy to help!

Previous Article But Will Social Media Work for ME?
Next Article 5 Big Website Mistakes – Please, Avoid Them.
1182 Rate this article:
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.


Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author


About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! - we always have a guest post as well.

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles




Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2020 by Sprocket Websites, Inc.
Back To Top