But Will Social Media Work for ME?
× Search

Sprocket Websites - Blog / News / Updates

But Will Social Media Work for ME?
Kate Gingold
/ Categories: The Sprocket Report

If you find this helpful, pay it forward! More after the article...

But Will Social Media Work for ME?

The Sprocket Report

This is an update to "Social Media for the Rest of Us” dated 1/7/2013.

You’ve been to the presentations, listened to the webinars and read the blog posts about how important social media is for business marketing. But are you still skeptical about its importance to your particular business?

The only way to know for sure how well social media marketing works for your business is to try it – just like any other marketing campaign – but we can share real case studies with you as examples of what to expect. The 2013 article we’re updating today is actually still quite relevant, but we have new stories to pass along and new lessons to learn.  

Know where your clients are

Marketing with social media is intended to send people to your website where they can buy your product, make an appointment or fulfill some other Call To Action. (CTA) In the graph below, it’s obvious that the majority of this business’s prospective clients come from Facebook and the traffic is growing. In particular, these prospective are going to the website on their mobile devices (m.facebook.com) rather than from their desktop computers (facebook.com).


Small payments can mean big boosts

All the social media platforms have options for you to spend marketing money. Facebook in particular has scaled back the audience you can reach unless you buy ads. But you don’t have to spend a whole lot to perk up your reach numbers. 

The graph below shows that when this business ran just a few inexpensive ads (the green line), their organic and viral reach also increased dramatically (blue and yellow lines). The total dollar amount spent for the four ads was $106.27. 

Consistency and quality are key

The two graphs below are from a business that was doing okay with their Facebook posts, but toward the end of the year, their focus waned. They posted less often and spent less time crafting posts that would be of interest to their audience. As the number of stories decreased, so did their reach. 

At the beginning of the year, our team took over the social media duties. We posted more stories in January and February than they had posted in December, but at a similar rate to what they had been posting earlier in the year. Our posts, however, were better crafted to appeal to their audience, doubling their reach. 


The moral of these case studies is that yes, social media marketing can work for your business, but the landscape has changed since 2013 when just being present on social platforms was enough to get noticed. Now you need to consult your statistics, follow a plan of action and be prepared to pay to play. Even a modest commitment to social media marketing can make a sizeable difference, so explore your options. 

The Sprocket Websites team is here for you whether you want us to take on the task completely or if you just want an hour of training. Contact us today – we’re happy to help!

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

1594 Rate this article:
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Previous Article Tips for Building Your Dream Website Home
Next Article Facebook Image Hack for Better Engagement

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author


Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles




Get The Sprocket Report


Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top