Commonsense Tips for the Best-Looking Photos in Your Marketing Materials Commonsense Tips for the Best-Looking Photos in Your Marketing Materials Kate Gingold / Monday, March 25, 2024 0 578 Article rating: 3.0 A picture may be worth a thousand words, but for marketing purposes, be sure they are the right words by avoiding these mistakes: Read more
The Pitfalls and Profits of Embracing Emojis in Your Digital Marketing The Pitfalls and Profits of Embracing Emojis in Your Digital Marketing Kate Gingold / Tuesday, February 27, 2024 0 587 Article rating: 3.0 Would it surprise you 😲 to learn that an emoji in the subject line increases the open rate of an email by 56%? But there are drawbacks, too, so read on before deciding to use them. Read more
Future Trends to Consider for Your Next Website Design Future Trends to Consider for Your Next Website Design When was your last update anyway? Kate Gingold / Monday, September 6, 2021 0 1010 Article rating: 3.0 Just like clothing and home design, websites have trends as well. Take a look at these design elements that will keep your site looking up-to-date. Read more
Create Your Own Eye-Catching Infographics for Easy Sharing Create Your Own Eye-Catching Infographics for Easy Sharing Yes, you can! Breanne Bannon / Tuesday, July 6, 2021 1 1194 Article rating: 4.0 While the craze for infographics peaked a few years ago, their appeal is still strong enough that you should consider creating your own. Here are a few tools to help you get started: Read more
Continued Discussions on Marketing, Inclusion and Becoming Better Humans Continued Discussions on Marketing, Inclusion and Becoming Better Humans The Sprocket Report Kate Gingold / Monday, June 15, 2020 0 2336 Article rating: 4.0 Probably for all of us, the current protests have prompted introspection and analysis of ourselves as a nation, as a city, and even as a business. Great changes will need to be made, but... Read more
Facebook Image Hack for Better Engagement Facebook Image Hack for Better Engagement The Sprocket Report Kate Gingold / Monday, June 3, 2019 0 2737 Article rating: 3.5 Graphics grab attention when folks are swiping through their Facebook feed, but sometimes the post you want to share doesn’t have an image. Here is a tip for getting around that. Read more
Finding Free Photos Finding Free Photos The Sprocket Report Kate Gingold / Monday, April 25, 2016 8 3196 Article rating: 5.0 Experts emphasize the importance of graphics in your blog and social media posts and many options are available just for the googling. But where can you find images that won’t land you in intellectual property trouble? Read more
Beginner’s Business Facebook Fails Beginner’s Business Facebook Fails The Sprocket Report Kate Gingold / Monday, December 7, 2015 1 5571 Article rating: No rating Even among the growing crowd of social media platforms, Facebook continues to be recommended for driving traffic to your website. If you still don’t have a business Facebook page or if you slapped one together in a hurry, check our list of common mistakes to avoid. Read more
How to Be Smart about Photos on your Website How to Be Smart about Photos on your Website The Sprocket Report Kate Gingold / Monday, September 14, 2015 0 4923 Article rating: 3.5 A picture may be worth a thousand words, but if it’s not helping to convert visitors to clients, your picture’s not worth much at all. Read on for how to make the graphic images on your website work for you instead of against you. Read more
Does Your Website Have a Clear Call to Action? Does Your Website Have a Clear Call to Action? DIY Sprocket Solutions Breanne Bannon / Wednesday, February 26, 2014 0 4087 Article rating: No rating It’s important, as small businesses, to connect with customers as much as possible. Whether it’s through face to face networking, social media networking, or just having customers visit your website –you have to take those opportunities to really engage. Question is, what exactly are you saying to your customers? Read more