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Here, in the age of mobile internet, you may think that it’s nearly impossible to lose mobile readers. Well, you’d be wrong about that. Even though a vast majority of people are checking in while on the go, an increasing number of people are getting fed up with certain annoyances associated with reading articles or visiting websites when using their phones. What are these huge annoyances?
The Sprocket Report
Planning a new website? Committed to a weekly blog post or more active digital marketing? Whatever goals you have for your business in 2016, there is one key resolution every one of us should make – and keep.
The Sprocket Report
Even among the growing crowd of social media platforms, Facebook continues to be recommended for driving traffic to your website. If you still don’t have a business Facebook page or if you slapped one together in a hurry, check our list of common mistakes to avoid.
2015 is coming to a close and it’s time to take a look back over out most popular articles of the year. These are the articles that you read the most and were most interested in. Catch up on the articles you may have missed!
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This week, Facebook announced Search FYI. Facebook search was updated with new features and better suggestions. After checking them out, I’ve got to say that it is a big improvement over the previous capabilities. Changes include better personalized search suggestions and the addition of public posts and conversations. These changes could mean some very interesting things for content marketers.
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By now, most of us have heard the news: Facebook is working on a dislike button. While we don’t have all the details, speculation about what that kind of button will mean is running rampant. On one end, people are worried that having a dislike button will turn Facebook into a cyber bullying feeding frenzy. On the other hand, people are excited to be able to convey empathy on posts that might not be sharing good news. Then there is also the whole dynamic of how this might impact online marketing. In my opinion, Facebook has nothing but the best of intentions here and it’s really going to be up to the people to determine how this is executed.
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A picture may be worth a thousand words, but if it’s not helping to convert visitors to clients, your picture’s not worth much at all. Read on for how to make the graphic images on your website work for you instead of against you.
The Sprocket Report
You have no doubt been the recipient of a message with emoji and maybe you even use them yourself with friends, but how do you feel about emoji and your business? The statistics may surprise you, but you might want to think twice before jumping on the bandwagon.
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Well, for the first time since 2010 the Federal Trade Commission (FTC) has updated its FAQ page for endorsement requirements. For those who are unfamiliar, the FTC is the agency that enforces U.S. truth-in-advertising laws. 90% of you still probably don’t know what I’m talking about since it seems like social media marketers aren’t exactly away that there are certain regulations on posting. Whether you know or not though, there is an agency that enforces these laws and they are becoming more specific when it comes to posting and running contest or promotions on social media. Essentially the FTC’s point stays that any material relationships between brand and endorser on social media must be clearly and conspicuously disclosed and they are diving in further by providing a detailed guideline on social media issues that have come to light in the last few years.
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With the amount of time and effort we pour into marketing our businesses, you would think that we'd be more interested in keeping and reaching the people that are interested in our services/products vs those that aren't. However, it seems like a lot of businesses are looking for big numbers. More followers, more likes, and more sign ups. Sure, there's power in numbers, but what if you're wasting valuable marketing dollars on people who don't care what you're selling?