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Ways to Lose Mobile Users – FAST

DIY Sprocket Solutions

Breanne Bannon 0 3133 Article rating: No rating
Here, in the age of mobile internet, you may think that it’s nearly impossible to lose mobile readers. Well, you’d be wrong about that. Even though a vast majority of people are checking in while on the go, an increasing number of people are getting fed up with certain annoyances associated with reading articles or visiting websites when using their phones. What are these huge annoyances? 

Top 5 Articles of 2015

Breanne Bannon 0 2770 Article rating: No rating
2015 is coming to a close and it’s time to take a look back over out most popular articles of the year. These are the articles that you read the most and were most interested in. Catch up on the articles you may have missed!

Marketers: Facebook Search Overhauled

DIY Sprocket Solutions

Breanne Bannon 0 2667 Article rating: No rating

This week, Facebook announced Search FYI. Facebook search was updated with new features and better suggestions. After checking them out, I’ve got to say that it is a big improvement over the previous capabilities. Changes include better personalized search suggestions and the addition of public posts and conversations.  These changes could mean some very interesting things for content marketers.

Facebook's Dislike Button: Marketing Friend or Foe?

DIY Sprocket Solutions

Breanne Bannon 0 2299 Article rating: No rating
By now, most of us have heard the news: Facebook is working on a dislike button. While we don’t have all the details, speculation about what that kind of button will mean is running rampant. On one end, people are worried that having a dislike button will turn Facebook into a cyber bullying feeding frenzy. On the other hand, people are excited to be able to convey empathy on posts that might not be sharing good news. Then there is also the whole dynamic of how this might impact online marketing. In my opinion, Facebook has nothing but the best of intentions here and it’s really going to be up to the people to determine how this is executed.

FTC Has Updated Disclosure Guidelines for Social Media Marketers

DIY Sprocket Solutions

Breanne Bannon 0 2614 Article rating: No rating
Well, for the first time since 2010 the Federal Trade Commission (FTC) has updated its FAQ page for endorsement requirements. For those who are unfamiliar, the FTC is the agency that enforces U.S. truth-in-advertising laws. 90% of you still probably don’t know what I’m talking about since it seems like social media marketers aren’t exactly away that there are certain regulations on posting. Whether you know or not though, there is an agency that enforces these laws and they are becoming more specific when it comes to posting and running contest or promotions on social media. Essentially the FTC’s point stays that any material relationships between brand and endorser on social media must be clearly and conspicuously disclosed and they are diving in further by providing a detailed guideline on social media issues that have come to light in the last few years.

Don't Waste Marketing Dollars on Users That Are "Just Not That Into You"

DIY Sprocket Solutions

Breanne Bannon 0 2695 Article rating: 5.0
With the amount of time and effort we pour into marketing our businesses, you would think that we'd be more interested in keeping and reaching the people that are interested in our services/products vs those that aren't.  However, it seems like a lot of businesses are looking for big numbers.  More followers, more likes, and more sign ups.  Sure, there's power in numbers, but what if you're wasting valuable marketing dollars on people who don't care what you're selling?
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