Build a Better Business Facebook Page for Marketing Success Build a Better Business Facebook Page for Marketing Success Kate Gingold / Tuesday, September 10, 2024 0 406 Article rating: 3.0 While new social media platforms pop up constantly, Facebook continues to be a formidable marketing tool deserving your serious attention. Have you followed these best practices? Read more
How Much Do You Remember about the History of Facebook's Reactions? How Much Do You Remember about the History of Facebook's Reactions? Breanne Bannon / Tuesday, April 9, 2024 0 672 Article rating: 5.0 Very young officemates may think Facebook always had a choice of reactions, but it was only eight years ago that “Like” reigned supreme. Take a stroll down Facebook’s Memory Lane with me: Read more
Wondering Which Social Media Platform Has the Best Engagement Rate? Wondering Which Social Media Platform Has the Best Engagement Rate? Breanne Bannon / Tuesday, February 13, 2024 0 796 Article rating: 3.0 You probably already know the answer to this, but let’s also talk about the audience your business wants to engage with before you jump on a social media platform. Read more
Facebook Updated Its Algorithm Again, so Make the Most of It Facebook Updated Its Algorithm Again, so Make the Most of It Breanne Bannon / Tuesday, October 24, 2023 0 1192 Article rating: 4.0 Did Facebook just update its algorithm? Maybe. Probably. And more changes will come. That’s why a Facebook page should be optimized just like a website. Is yours? Read more
A Brief History of the Facebook “Like” Button and its Effect on Marketing A Brief History of the Facebook “Like” Button and its Effect on Marketing Breanne Bannon / Tuesday, August 29, 2023 0 1861 Article rating: 4.0 They used to say a “dog year” was equal to seven human years. I suspect it’s the reverse for “social media marketing years” because of the bewildering speed of updates. How much do you recall about Facebook? Read more
When You Lead the Horse to the Water, But It Still Won't Drink When You Lead the Horse to the Water, But It Still Won't Drink Sixteenth in a series Kate Gingold / Monday, August 7, 2023 2 856 Article rating: 4.0 Since the beginning of the year, we have been experimenting with Facebook (Meta) advertising and letting you look over our shoulder. There was a bump in our road, so take a look: Read more
Armed with Information, Let's Make Sense of Our Facebook Ad Data Armed with Information, Let's Make Sense of Our Facebook Ad Data Fourteenth in a series Kate Gingold / Monday, July 10, 2023 0 782 Article rating: 3.5 Facebook Ads is loaded with reports and last time we gave a brief overview of what you’ll find. Today, we’ll look at our actual numbers and make some decisions. Read more
Stats to Watch in the Overload of Meta Ad Reports Stats to Watch in the Overload of Meta Ad Reports Thirteenth in a series Kate Gingold / Monday, June 26, 2023 0 677 Article rating: 3.0 The only way to tell if your ad is working is to measure. Fortunately, Meta (or Facebook, if you prefer) measures your ad a zillion ways. Now, you just have to read them all! Read more
On the One Hand, SEO. On the Other Hand, Ads. Should You Choose One or Both? On the One Hand, SEO. On the Other Hand, Ads. Should You Choose One or Both? Nineth in a series Kate Gingold / Monday, May 1, 2023 0 861 Article rating: 4.0 Since our lead generator is an SEO audit, our team should be all in on SEO, right? Yet, we’re planning a Facebook ad campaign right now. Wondering why we would do that? Let us explain… Read more
A Quick Glance Back at the Digital Marketing Changes in 2022 A Quick Glance Back at the Digital Marketing Changes in 2022 Kate Gingold / Monday, December 12, 2022 0 983 Article rating: 4.0 Yes, Elon Musk spent most of the year monkeying around with Twitter, but for small biz owners, the following changes were more important to their businesses: Read more