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How to Work Shoulder-to-Shoulder with your Digital Marketing Partners
Kate Gingold
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How to Work Shoulder-to-Shoulder with your Digital Marketing Partners

The Sprocket Report

Your web developer and social media manager should be your partners, not just hired hands, with all of you working toward the same objective – your success. Here’s what you should be doing to hold up your end of the partnership:

Set Appropriate Goals

Why are you posting that ad, holding that event or starting that social media profile? Be very specific, with goals like “to get 50 new email addresses for sales leads” or “to grow our audience by 5%.” Choose an attainable goal toward which everyone can contribute and which can be measured so everyone can see how they’re progressing.

Help Spread the Word

While your marketing partners are busy, you should also do your part. Let your customers and potential customers know about your promotional campaign by telling them in conversation, wearing an “Ask Me” button, handing out flyers, posting signs in the shop, writing it on receipts, linking to it in emails, and so on. Be supportive, be creative!

Walk the Marketing Talk

To paraphrase a proverb, marketing can bring customers to your door, but it can’t make them buy. It’s up to you to fulfill the promise by providing an exceptional service or product, friendly sales contacts, and a memorably satisfying experience. Every customer could be a repeat customer or make a referral. Impressing a customer once could mean two or more new sales.

Work Together with Your Team

In the movies, the medical team gives their all for the spunky kid who won’t give up. Your marketing team feels the same way! Be an enthusiastic participant in your own promotional campaign because if you don’t seem to care very much, why should they?

Rather than just hiring someone to “do” your digital marketing, build a team that can work for mutual benefit. Together, we’re bigger and stronger and better equipped to meet all of our goals. We’re ready to team up if you are! Contact us today and let's get started. 

This is an update to "Your end of the Marketing Partnership” dated 6/11/2012. 

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Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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