Your End of the Marketing Partnership
This article has been updated on 4/28/2019 with the article entitled “How to Work Shoulder-to-Shoulder with your Digital Marketing Partners.”
We recently attended a seminar on providing social media marketing services for Business-to-Consumer clients. It started with the assumption that the B-to-C clients of the attendees had marketing strategies to build on. We overheard a lot of smothered tittering in the audience.
While it’s not very nice to whine about unfocussed clients around the proverbial water cooler, more importantly, whining helps nobody – particularly the client. Get the best results from your marketing services by being an excellent partner. Here are a few simple ways:
Have a Goal
Why are you posting that ad, holding that event or starting that Facebook page? “To get more business” is not a SMART* goal. A SMART goal would be “to get 50 new email addresses for sales leads.” Now you and your marketing expert both know that the game plan must include a process to collect email addresses and you can measure your success.
Spread the Word
While your marketing service is busy “out there,” do your part locally. Let your customers and potential customers know about your latest promotional campaign by telling them in conversation, wearing an “Ask Me” button, handing out flyers, posting signs in the shop, writing it on receipts, linking to it in emails, and so on. Be supportive, be creative!
Walk the Talk
Good marketing can bring customers to your door, but it can’t make them buy, to paraphrase a proverb. It’s up to you to fulfill the promise with good product, friendly salespeople, and a memorably satisfying experience. Every customer could be a repeat customer. Every customer could be a referral. Impressing a customer once could mean two or more new sales.
The medical team on a TV drama gives their all for the spunky kid who won’t give up and your marketing team feels the same way. When you’re an enthusiastic participant in your promotional campaign, it’s contagious and great things can happen. Being disconnected gives a downer impression and if the business owner doesn’t seem to care very much, why should they?
“Social Media Marketing” depends on the “social” part. None of us work in vacuums or silos anymore – we’re all interconnected and that makes us bigger and stronger. Step up to being a good partner with your marketing professionals and reap the rewards. Got a plan you’d like to team up on? Contact us today to get started!
*As a reminder, SMART goals are those that are