If I’ve said it before I’ll say it again, marketing on Pinterest can be extremely beneficial to your business. Why? For one thing –Pinterest has a unique set up. This unique setup gives it more selling potential than other platforms. Think of it this way, you have more than one channel to appeal to customers on. Users can follow both individual boards that you post as well as you as an individual pinner. The opportunities here are endless.

A blog post to comment on a blog post gets picked up by another and on and on and...

Are you acting as Social Media Manager for a business or not-for-profit and feeling overwhelmed? While you’re navigating the learning curve, here are some tips for sharing Facebook posts.

You may already have a LinkedIn Personal profile. Most professionals do. You might also have heard that having a LinkedIn Company page isn’t going to inspire a huge influx of leads and business. While this may be true to a point, creating a Company Page on LinkedIn still has several benefits. The goal isn’t to replace your personal profile, but rather to give your customers or connections the opportunity to learn more about your company and about what you do.

Running social media for your small business is no small task, but it also doesn’t have to be overwhelming. If you’re looking for some free, and reliable, tools to help you along the way – look no further. Once you decide who your audience is, what platforms you should be on, and what content you’ll be posting –you will need a little assistance putting your plans into action. Here are 5 free social media marketing tools for small businesses to execute their marketing campaigns.

Driving traffic to your website should be the goal of every business and organization. But if you look at Analytics once a month and wonder why, even with all your marketing efforts, website traffic isn’t increasing, it may be that you’re sabotaging yourself.

We started writing this post three weeks ago. Then Jim Davis’ recent article in The Daily Herald serendipitously dropped. It’s official news, folks! Everyone should measure their marketing!

It’s finally happened, Facebook has expanded the capabilities of its ‘like’ button.  They have been working for more than a year to add options to posts beyond ‘liking’ them.  Now, they have officially and globally launched ‘reactions’.

Instagram contests are a great way to increase engagement, get people talking about your business, increase your followers, and more. The trick is to run a successful Instagram contest that can accomplish these goals. So, what do you need to create a successful Instagram contest? Well, there are actually several components.

If you’re questioning what platforms would be best for you to boost your brand on social media, you may want to look no further than Instagram. In a recent study, Instagram was shown to bring 57 times more brand engagement than Twitter! This is huge if you’re looking to have your business seen and talked about. So, would your business benefit from being on Instagram?