Social media management can turn into a total time suck if you let it.  Now, I'm not saying that you should stop spending time on your social media marketing, I'm saying that you should plan your time to work more efficiently.  Work smarter, not harder. We've all been sucked into the abyss that is Twitter.  We scroll, then click and read, click and read, click and read, look up and found that 4 hours have gone by and you're still sitting there in your pajamas.  That was a waste of time...

The old year is fading away, but social media marketing most decidedly is NOT. Facebook may tighten visibility again and the popularity of various platforms may wax and wane, but online engagement with your clients will continue to be an important part of your marketing mix. Are you failing to make the most of this opportunity?

The “build it and they will come” website hype has long gone. Now experts say social media “fans and follower counts are over.”  So has social media run its course or should it still be a line item in your company’s budget? Read on for the latest discussion on social media reality for the small- to medium- business owner.

Businesses are continually encouraged to keep up with the beast that is social media marketing. More accounts to manage, more users to target, more followers to gain, more engagement, and more content to push. For companies with multiple social media accounts (ex: a Facebook page, Twitter page, LinkedIn, Google+, Pinterest, etc.) managing all those pages by single handedly logging into and updating each one is daunting. Add to the mix businesses like ours that help other companies manage their social media accounts and you’ve got one huge project (and one huge time suck) on your hands. Enter social media management tools. 

We all know by now that being social these days seems to be translated into the average number of comments you give or receive on social media on a daily basis.  Whether we like it or not, this is the new norm.  Connecting via tweet, blog post, comment, tag, etc. is the new phone call or drop by that we used to give to check in on our friends and clients.  Social shifts aside, this digital world is an opportunity for business owners. Online marketing, specifically on social media, is a free admission fish tank full of free bait to dangle in front of fresh fish -I mean customers...  The problem is this: there are only so many hours in a day.  There, I've said it. The secret is out.  You may not have the time to successfully market your business on social media while simultaneously running that same business.  Luckily, there are other options.