Is Your Business Website Living Up to Its Full Potential? Is Your Business Website Living Up to Its Full Potential? Kate Gingold / Monday, May 26, 2025 0 107 Article rating: 3.0 Every small business owner and not-for-profit manager knows their organization needs a website, but few consider all the tasks a website can perform for them. Let’s take a look at some options. Read more
Basic Digital Business and Marketing Costs – The Reality vs. Perception Basic Digital Business and Marketing Costs – The Reality vs. Perception Kate Gingold / Tuesday, May 20, 2025 0 264 Article rating: 3.0 Today’s marketing technology is so amazing that clients can be fuzzy on what’s possible and what it costs. As a reality check, let’s walk through some of the top requests we get. Read more
Stop Making It So Difficult for Customers to Buy What You're Selling Stop Making It So Difficult for Customers to Buy What You're Selling Kate Gingold / Monday, May 12, 2025 0 368 Article rating: 3.0 A website’s objective is to help customers find the business that provides what they need and then guide them to purchase. So make it easy for them to do that! Read more
Struggling with Social Media Engagement? Start with the People Around You Struggling with Social Media Engagement? Start with the People Around You The Sprocket Team / Tuesday, May 6, 2025 0 490 Article rating: 3.0 You set up your business on every major platform and polished your profiles. Now, where are you going to find engaging content specific to your business? Read more
AI and SEO: A Delicate Balance AI and SEO: A Delicate Balance Kate Gingold / Monday, April 28, 2025 0 588 Article rating: 4.0 Search Engine Optimization is more important than ever for business success online. Will Artificial Intelligence make SEO harder? Or easier? Read more
Should You Invest in a Custom-Coded Website? Weighing the Pros and Cons. Should You Invest in a Custom-Coded Website? Weighing the Pros and Cons. Kate Gingold / Tuesday, April 22, 2025 0 691 Article rating: 4.0 While a custom-coded website seems like the ultimate solution, it’s not necessarily the right solution for every business or organization. Understanding what “custom code” really means will reduce unpleasant surprises so you can make the right decision. Read more
More AI to Boost Your Business Success - How about a Chatbot? More AI to Boost Your Business Success - How about a Chatbot? Kate Gingold / Monday, April 14, 2025 0 788 Article rating: 4.0 Wondering what exactly an “AI chatbot” is and how one might be used on your business website? Here’s a quick overview: Read more
How to Use Photos on Facebook Reels as a Business Marketing Tool How to Use Photos on Facebook Reels as a Business Marketing Tool The Sprocket Team / Tuesday, April 8, 2025 0 990 Article rating: 3.0 Facebook Reels are usually short video clips, but using photos creatively is an inexpensive option for cash-strapped budgets to produce dynamic content that stands out. Read more
How AI Is Used to Optimize Your Facebook Ads How AI Is Used to Optimize Your Facebook Ads Kate Gingold / Monday, March 31, 2025 0 964 Article rating: 4.0 Facebook Ads is yet another platform using Artificial Intelligence to make it easier for businesses to use. Read on to learn what to expect with these marketing tools. Read more
Where to Find Free Images for Your Blogs, Posts, and Web Pages Where to Find Free Images for Your Blogs, Posts, and Web Pages Kate Gingold / Tuesday, March 25, 2025 2 985 Article rating: 4.0 Graphics are attention-grabbing, no doubt about it. But be careful where you grab your images from or you could be in legal trouble! Here are some safe, free resources: Read more