As we’ve said many times, the latest incarnation of Google Analytics is endlessly configurable, so it’s helpful to group the cards you prefer to see into Collections for easy viewing.

A picture may be worth a thousand words, but for marketing purposes, be sure they are the right words by avoiding these mistakes:

Knowing your way around the latest incarnation of Google Analytics will take practice because it’s so different from the last version. Today, let’s look further at Summary Cards.

Instagram contests increase engagement and get people talking about your business, but a contest needs careful planning to be successful. Here’s what you should know to get started:

Even if you never delve deeper, the Reports Snapshot from Google Analytics is important for marketing your business, and here’s why:

Would it surprise you  😲 to learn that an emoji in the subject line increases the open rate of an email by 56%? But there are drawbacks, too, so read on before deciding to use them.

The new Google Analytics, GA4, is split up into three main Reports, Explore, and Advertising. Not all may be important to your organization, so let’s take a closer look.

You probably already know the answer to this, but let’s also talk about the audience your business wants to engage with before you jump on a social media platform.

Okay, if GA4 was correctly installed on your business website and the data is being recorded properly, it’s time to talk about what you’re seeing.

While you read all the chatter on social media marketing, you might be wondering if it's all just hype. Regardless of the various “expert” opinions, what’s most important is how YOUR bottom line is doing.